Instagram has once again opened up, revealing how its algorithm will work this year! If you have a business and use this social network to reach more customers, understanding this mechanism is essential to increasing your brand's visibility and improving your results. But what are the factors that really matter for the reach of your posts? Let's find out! How Instagram's algorithm classifies content Instagram uses a ranking system based on two types of reach: Connected reach: when your posts reach your followers. Disconnected reach: when your content is shown to users who don't yet follow your page. To determine what each user will see, the algorithm evaluates several factors. Among the most important are: Display time: The more time a user spends viewing your post, the greater the relevance assigned by the algorithm. Likes and interactions: Audience engagement remains crucial. If your posts receive a lot of “likes”, comments and shares, they tend to be promoted more. Submissions and shares: Instagram values content that users send to other people or share in their Stories, as this indicates a high level of interest. What can damage your reach on Instagram? Although there are ways to increase visibility, there are also practices that can limit the reach of your posts. Instagram restricts certain types of content, such as: Posts with visible watermarks from other platforms (such as TikTok, for example); Duplicate or unoriginal content; Accounts that have a history of violating the platform's guidelines. To avoid penalties, always create authentic content and follow the good practices recommended by Instagram. How to increase your business's visibility on Instagram Now that you know how the algorithm works, it's time to use this knowledge to your advantage. Here are some effective strategies: Invest in short, dynamic videos - The video format, especially Reels, has a better chance of going viral and reaching a larger audience. Bet on Stories for deeper connections - Stories are ideal for building relationships with followers and increasing engagement. Avoid outdated practices - Buying followers, running sweepstakes or using bots for interaction can damage your account's reputation and is against the platform's guidelines. Keep track of metrics - Analyze your account's insights to understand which posts are performing best and adjust your strategy as necessary. Instagram continues to be a powerful tool for companies wishing to grow in the digital environment. However, to guarantee good results, it's essential to understand how the algorithm works and adapt your strategy to increase organic reach. Do you want to boost your business's digital presence and maximize the impact of your social networks? Webhouse can help! We create customized strategies to improve your digital marketing and increase your brand's visibility. Talk to us and find out how we can transform your business!