In an increasingly digital world, a company's online presence is essential for attracting and retaining customers. However, many businesses make mistakes that alienate consumers and jeopardize sales. Discover the most common mistakes and how to avoid them in order to maximize the potential of your business. 1. slow and disorganized website Website speed and usability are fundamental to the user experience. If a website takes more than three seconds to load, 53% of users abandon the page. How to avoid this situation: optimize images, use a good hosting server and maintain an intuitive design. 2. Lack of presence on social networks Customers expect to find information and interact with brands on social media. A lack of updates or replies to comments can drive them away. How to avoid this problem: publish content regularly and interact with your followers. 3. Unclear product or service descriptions Customers want detailed information before making a purchase. Generic or incomplete texts generate distrust. How to avoid this impasse: invest in well-crafted descriptions, highlighting benefits and features. 4. Not answering questions and comments If a customer asks a question and doesn't get an answer, the likelihood of them buying is drastically reduced. How to avoid this situation: have an effective customer service system that responds quickly to your customers. Avoiding these mistakes can mean the difference between the success and failure of your online presence. Small adjustments can have a big impact on customer retention and sales. Want to optimize your digital presence and ensure that customers stay connected with your business? Webhouse can help! Discover the best strategies to increase your conversion rate and retain customers.