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Digital advertising in Europe grows 30.5% to €92 billion

The digital advertising market in Europe grew by 30.5% in 2021, reaching €92 billion. The data are from IAB Europe, the European association dedicated to Digital Marketing and the advertising ecosystem, which justifies this significant growth with the progressive return to normality after the pandemic. The “AdEx Benchmark 2021” report, which analyzed 28 markets, also reveals that all of them recorded an increase in the tens. Turkey stands out as the country with the highest growth (99.7%), while the UK, Germany and France account for more than half of all European investment in digital ads. Still, the study warns: rising inflation means that some data collected by advertisers and marketers must be carefully interpreted.
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