Influencer marketing has been transforming in recent years, and this year we have seen a significant shift in focus for brands. Whereas previously big influencers dominated campaigns, now micro- and nano-influencers are gaining prominence - for their ability to create authentic and meaningful connections with specific audiences. What are micro- and nano-influencers? Micro-influencers are content creators with an audience of between 10,000 and 100,000 followers, while nano-influencers have fewer than 10,000 followers. Despite having smaller audiences, these influencers have higher engagement rates, due to the closeness and trust they establish with their followers. Why should you bet on micro and nano influencers? Authenticity and trust: These influencers are seen as more authentic, which increases the credibility of the recommendations they make. Precise targeting: They allow you to reach specific market niches, making campaigns more effective. Cost-effectiveness: Partnerships with micro- and nano-influencers are generally more affordable, allowing brands with smaller budgets to also benefit from influencer marketing. Influencer marketing trends According to Marketeer, user-generated content and partnerships with micro- and nano-influencers dominate marketing strategies. Brands are increasingly working with these influencers due to their higher engagement rates and the more personal and trusting connection they have with their followers. How to integrate micro- and nano-influencers into your strategy Identify influencers aligned with your brand: Look for content creators whose values and audience match those of your brand. Establish long-term partnerships: Long-lasting relationships allow for a more natural integration of the brand into the influencer's content. Give creative freedom: Allow influencers to create authentic content that resonates with your audience. Measure the results: Use analysis tools to track campaign performance and adjust strategies as necessary. Influencer marketing is evolving, and micro- and nano-influencers are becoming key players in building authentic connections with audiences. By integrating these influencers into their strategy, brands can reach specific audiences more effectively and with a greater return on investment. At Webhouse, we understand the importance of digital marketing strategies adapted to current trends. If you're looking to boost your brand through partnerships with micro- and nano-influencers, contact us. We'll help you create effective campaigns that really connect you with your target audience. Sources: Marketeer, APANECO