Made to facilitate routine activities, mobile applications are increasingly being improved to make life easier for users. Apps and the mobile market in general provide new business opportunities every day.   That said, large companies and start-ups take advantage of this development wave and invest heavily in the growth of their mobile applications. In the last month, two major brands have announced millionaire investments in the segment.   The electric scooter company Bird has pledged to invest around 125 million euros in Europe, to reduce the use of cars during the reopening of the cities. According to the company, the investment will be made to open new micromobility programs in more than 50 new European cities, doubling its presence on the continent.   Bolt, also a mobility company, is going to invest 20 million euros in a platform for temporary car rental. The pilot project will start in Estonia, where the company was created in 2013.   Depending on the sector and business model of your company, having an app can be very useful. After all, it is possible to work around customer loyalty, client relationship, publicize promotions, events, launches notification, shorten paths and direct access to content.   If you have an idea for a smartphone application, the ideal is to establish a partnership with a company that can help you to make it happen. Webhouse is an example of a company that can make your idea a reality. The vast experience of its team of programmers allows you to embrace any project and implement an idea as you imagine it.   Therefore, if you want to plan the creation of a new app, make a preliminary study of its usefulness and potential for yield. Only after this should you move on to the development part.