Digital marketing without planning is a waste

For years, digital marketing followed an institutional and impersonal language. But times have changed. Today, the public expects transparency, proximity, and authenticity. The relaxed narrative emerges as a response to this new behavior, transforming the way brands communicate. Why is an informal tone more appealing? When a brand speaks as an equal, it gets closer to the consumer. This approach creates empathy and humanizes communication, making messages easier to understand and share. The characteristics of relaxed storytelling Use of natural language: Short sentences, everyday expressions, emojis, and occasional humor. Conversational tone: The feeling of talking to a real person, not a company. Transparency: Showing behind the scenes, mistakes, or real processes. Format flexibility: From texts in the feed to spontaneous videos and live streams. Results of campaigns with a light tone Studies indicate that lighter content generates higher rates of interaction, sharing, and comments. In addition, relaxed storytelling is particularly effective with younger audiences, such as Generation Z and Millennials. Be mindful of the limits of informality Relaxed does not mean sloppy. It is essential to remain consistent with brand values and ensure quality in writing and visual production. Informal and approachable language is not just a passing trend. It is a natural evolution of digital communication, which requires brands to be more courageous, creative, and empathetic. Want to transform your brand's tone and get closer to your audience? Webhouse helps you adapt your company's narrative to your new digital profile, with strategies that combine relaxation and professionalism.  

We live in an era where the agility of information meets convenience. The growth of voice searches and the rise of podcasts are two phenomena changing the way we consume online content. For brands that wish to remain relevant, understanding and adapting to the language of audio is more than an opportunity—it’s a necessity. The Growth of Audio Consumption The audio format has gained ground by offering practicality: you can listen to a podcast while driving, exercising, or performing other tasks. This versatility has boosted platforms such as Spotify, Google Podcasts, and Apple Podcasts, leading many companies to invest in audio series to connect with their audience in a more human and consistent way. Voice Search and Conversational SEO Virtual assistants such as Siri, Alexa, and Google Assistant have changed the way we search. Instead of short, technical phrases, users ask more natural and conversational questions. This requires a new approach to SEO, with content optimized for frequently asked questions, direct answers, and a colloquial tone. Advantages of Producing Audio Content for Brands Increased proximity to the audience: The tone of voice conveys emotion and authenticity. Loyalty: Regular episodes create a consumption habit. Accessibility: People with visual impairments or who prefer listening over reading have easier access. Lower competition: It is still a less saturated format compared to video or text. How to Start Producing Audio Investing in quality equipment, strategically planning topics, and maintaining a clear publishing schedule are the first steps to creating professional audio content. You don’t need to start with large productions—what matters is consistency and delivering value to the listener. Audio is here to stay. In an increasingly fast-paced world, listening is a way to consume information without stopping. Brands that learn to communicate through voice gain more than just listeners—they create lasting connections. Want to make your brand relevant? Follow our social media pages and stay up to date with all the latest digital news. Visit our Instagram and Facebook now.

For a long time, the idea of creating a mobile application (app) was seen as something exclusively for large companies with hefty budgets. However, consumer behavior has changed - and with it, so have the opportunities for small and medium-sized businesses. Today, any business with a customer base and strategic vision can (and should) consider investing in a mobile app. Why do apps increase loyalty? Having an app is like having a direct communication channel in your customer's pocket. More than presence, it creates proximity. And proximity, in marketing, translates into loyalty. Some of the main reasons why an app builds loyalty: Quick and easy access: with just one touch, customers have access to your business - without even needing to search on Google or open social networks. Personalized notifications: you can send promotions, updates or news in real time, with a high read rate. Integrated loyalty programs: points, rewards and exclusive offers make the relationship stronger. Superior user experience: well-designed apps offer fast and functional navigation. Success stories (without being big brands) Hairdressers, clinics and training studios use apps for scheduling appointments, reminders and client management. Restaurants and cafés offer menus, reservations and deliveries via the app, with loyalty features. Small stores create personalized experiences with recommendations based on purchase history. In other words, the technology is accessible and the advantages are real. But does every company need an app? Not always. The most important thing is to understand whether the application facilitates the relationship with the customer. If so, then it's worth the investment. It's also essential that the app is well developed and integrates strategically with the brand's other digital channels. Ready to take the next step in building loyalty? At Webhouse, we create customized mobile applications designed to bring brands closer to their customers and turn presence into loyalty. Talk to us and find out how your company can be closer - and in the pocket - of your customers.  

Having a website is an essential step for any business that wants to make its presence felt online. However, many entrepreneurs feel frustrated when they realize that, even with a seemingly well-built website, visitors simply... don't arrive. The truth is that having a website isn't enough - people need to find it. And for that, there's a keyword: SEO. What is SEO and why is it so important? SEO (Search Engine Optimization) is a set of strategies to improve the positioning of a website in search engines such as Google. When someone searches for a service or product that your business offers, your website should ideally appear in the first few results. If this doesn't happen, your brand will go unnoticed - even if you have a good website. Good SEO isn't magic - it's technique, consistency and strategy. The main causes of an “invisible” website on Google If your website doesn't appear in search results, some of the causes could be: A lack of relevant keywords: the content of the website needs to be aligned with the terms that potential customers search for. Lack of optimized content: it's not enough to have a presentation page. You need to offer useful, up-to-date and well-structured content. Technical problems with the website: slowness, navigation errors, inaccessible links and lack of compatibility with mobile devices all affect positioning. No backlinks: in other words, other trusted websites pointing to yours. Website not indexed: sometimes the website doesn't even appear on Google because it isn't properly configured to be indexed. Simple strategies to make the website more visible Creating strategic content: blogs, service pages and FAQs focused on customer obstacles. Optimizing titles, descriptions and URLs: small changes can generate big results. Local SEO: include location in content and in the Google Business Profile. Frequent updates: show Google that the website is active and evolving. Metrics analysis: identify what's working (and what's not) to make informed decisions. At Webhouse, we help companies optimize their websites so that they are no longer just pretty - but can also be found. Talk to us and find out how you can stand out in the search engines.

For years, digital influencers have dominated social media marketing. Brands have invested millions to get their products into the hands (and feeds) of people with huge audiences. But a new update to TikTok may be changing that paradigm: with the introduction of the Symphony AI, a new form of content creation is emerging - and the role of the influencer as we know it may be about to change. What is Symphony and how does it work? Presented as part of TikTok's generative AI expansion strategy, Symphony is a creation tool that allows advertising videos to be generated in an automated way - with script, voice, image and even AI-generated digital “personas”. In other words, a brand can now create a complete advertisement without resorting to a human creator. Symphony is accompanied by other solutions such as Symphony Digital Avatars, where personalized avatars (based on real people or created from scratch) can be used to present a product. In addition, there's Symphony AI Dubbing, which translates and dubs content into other languages, breaking down language barriers on a global scale. The impact for influencers (and brands) The big question is: are influencers becoming obsolete? The answer is: not completely, but the model is evolving. Automation vs. authenticity: although AI is efficient at producing content quickly and at scale, human authenticity is still an asset. Followers continue to value real experiences and genuine opinions. Micro and nano-influencers gain more strength: in a scenario where AI takes over large volumes, creators with specific niches and deeper connections with the audience become even more relevant. The role of the influencer is changing: rather than showing products, the new influencer will be a content curator, a guide who helps filter out the excess of automated information. And now, where are the strategies heading? This news should be interpreted as a warning to brands that still rely exclusively on big influencers or don't diversify their communication channels. Digital presence needs to be built with strategy, purpose and versatility. Having access to AI tools does not mean abandoning the human component. On the contrary: integrating AI-generated content with authentic human experiences can be the difference between more effective campaigns. Are you ready for the new era of digital marketing? The future of social media marketing will be hybrid: between humans and machines, between data and emotion. At Webhouse, we help companies understand and apply the best strategies for each scenario, integrating innovation with authenticity. Talk to us and take your digital presence to the next level.