PT | EN | BR

Business Areas That Thrive in Summer

During the summer period, many business areas see their sells decline. As a result of the fact that many people are on vacation, many companies also register a decrease in their employees. However, not all areas of business are like this. If you are

07 August, 2019 webhouse.pt webhouse.pt webhouse.pt

During the summer period, many business areas see their sells decline. As a result of the fact that many people are on vacation, many companies also register a decrease in their employees. However, not all areas of business are like this. If you are looking for a summer business to diversify your sources of income, this article is for you.

 

Business decrease

The fact that many people are on holiday and even abroad means that there is a drop in demand for products and services in various business areas. This is particularly relevant for those who sell products directly to the public. On the other hand, for companies that provide services to other companies, the decrease in business is also a reality in various sectors of activity. Due to the fact that most company employees are also absent, particularly managers with decision-making power, often closing business decisions are delayed.

 

Increased Summer Turnover

Despite the above there are business areas that tend to have their best period, in terms of turnover, in the summer months. Examples are the catering and hotel sectors in bathing areas. These areas see an increase in the flow of people coming to them in the summer, so an increase in demand for catering and accommodation is expected. Within the accommodation sector the local housing can be a great way to earn an extra income in the summer months for those who have another activity during the year. In this case the internet promotion of the accommodation and a good image on the web are the decisive factors to succeed.

Business sectors associated with events such as weddings and baptisms also know the best time of year in the summer. Often organized outdoors, the fact that weather offers days of clear skies and warmth is often preferred by people over other times of the year. This business sector includes the area of venue rental for such events. Here may be another business opportunity for those who have another occupation during the year, but would like to create additional income in the summer months. Investing in a space that can be rented for events is therefore a viable option as long as it is not far from the main cities and be able to accommodate a large number of people. The best way to promote this type of business might be to develop a website with all the information about the space, as well as photos.

 

Conclusion

Although many business areas have a decrease in turnover during the summer months, there are sectors of activity whose trend is reversed. The areas of catering and accommodation in areas sought after for vacation are examples of this. With the movement of people to these areas, there is an increase in demand in these business areas. Local accommodation thus constitutes an alternative source of income for the summer months. If your business declines at this time of year, operating a local accommodation could create an extra flow of capital. In another business area we also suggest in this article the exploration of a space for events. The business areas associated with the organization of events also tend to register their highest demand in summer.

The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

Recent Articles

Why does clean design dominate social media?

In an age of information overload, capturing the user's attention is a constant challenge. Clean design, with its minimalist and visually organized approach, has gained ground on social media because it is clear, aesthetic, and effective. Visual overload on social media Every day we are bombarded with hundreds of images, videos, and messages. In this context, cluttered designs tend to be ignored. Clean design offers a visual break, standing out for its simplicity. Key features of clean design White space: Visual breathing room that improves readability. Clear typography: Simple fonts, aligned with the brand identity. Neutral or well-defined colors: Limited palettes to avoid distraction. Reduced elements: Only the essentials, avoiding information overload. Benefits for brands More focus on the message: Simplicity guides the eye to what really matters. Better perception of quality: A clean design conveys sophistication and professionalism. Easy adaptation: Works well in different formats and screen sizes. Strengthens visual identity: Makes the brand easier to remember. Future trends in visual design The future points to a continuation of minimalism, with the integration of smooth animations, micro-interactions, and a focus on the user experience. Clean design is not just an aesthetic issue, but an effective strategy to stand out in the digital environment. By opting for simplicity, the brand shows confidence and visual intelligence. Is your brand ready to adopt a cleaner and more impactful design? Webhouse helps you create a modern visual identity that combines simplicity, functionality, and beauty to achieve real results.

Relaxed narrative: The new language of brands on social media

For years, digital marketing followed an institutional and impersonal language. But times have changed. Today, the public expects transparency, proximity, and authenticity. The relaxed narrative emerges as a response to this new behavior, transforming the way brands communicate. Why is an informal tone more appealing? When a brand speaks as an equal, it gets closer to the consumer. This approach creates empathy and humanizes communication, making messages easier to understand and share. The characteristics of relaxed storytelling Use of natural language: Short sentences, everyday expressions, emojis, and occasional humor. Conversational tone: The feeling of talking to a real person, not a company. Transparency: Showing behind the scenes, mistakes, or real processes. Format flexibility: From texts in the feed to spontaneous videos and live streams. Results of campaigns with a light tone Studies indicate that lighter content generates higher rates of interaction, sharing, and comments. In addition, relaxed storytelling is particularly effective with younger audiences, such as Generation Z and Millennials. Be mindful of the limits of informality Relaxed does not mean sloppy. It is essential to remain consistent with brand values and ensure quality in writing and visual production. Informal and approachable language is not just a passing trend. It is a natural evolution of digital communication, which requires brands to be more courageous, creative, and empathetic. Want to transform your brand's tone and get closer to your audience? Webhouse helps you adapt your company's narrative to your new digital profile, with strategies that combine relaxation and professionalism.  

How Is Voice Content Transforming Digital Marketing?

We live in an era where the agility of information meets convenience. The growth of voice searches and the rise of podcasts are two phenomena changing the way we consume online content. For brands that wish to remain relevant, understanding and adapting to the language of audio is more than an opportunity—it’s a necessity. The Growth of Audio Consumption The audio format has gained ground by offering practicality: you can listen to a podcast while driving, exercising, or performing other tasks. This versatility has boosted platforms such as Spotify, Google Podcasts, and Apple Podcasts, leading many companies to invest in audio series to connect with their audience in a more human and consistent way. Voice Search and Conversational SEO Virtual assistants such as Siri, Alexa, and Google Assistant have changed the way we search. Instead of short, technical phrases, users ask more natural and conversational questions. This requires a new approach to SEO, with content optimized for frequently asked questions, direct answers, and a colloquial tone. Advantages of Producing Audio Content for Brands Increased proximity to the audience: The tone of voice conveys emotion and authenticity. Loyalty: Regular episodes create a consumption habit. Accessibility: People with visual impairments or who prefer listening over reading have easier access. Lower competition: It is still a less saturated format compared to video or text. How to Start Producing Audio Investing in quality equipment, strategically planning topics, and maintaining a clear publishing schedule are the first steps to creating professional audio content. You don’t need to start with large productions—what matters is consistency and delivering value to the listener. Audio is here to stay. In an increasingly fast-paced world, listening is a way to consume information without stopping. Brands that learn to communicate through voice gain more than just listeners—they create lasting connections. Want to make your brand relevant? Follow our social media pages and stay up to date with all the latest digital news. Visit our Instagram and Facebook now.

Digital marketing without planning is a waste

Have you ever heard that digital marketing doesn't bring results for small and medium-sized enterprises (SMEs)? In most cases, the problem is not with the tools, but with the lack of planning. Investing in social media, ads or content without a clear strategy is like shooting in the dark: you spend time and money without knowing if you've hit your target. What happens when there is no planning? Disjointed messages: communication changes constantly and there is no clear identity. Wasted budget: random boosts and ads rarely generate a return. Lack of real metrics: as there are no defined objectives, the success (or failure) of actions cannot be measured. Demotivation: results are slow to appear - or don't appear at all - and the company gives up before adjusting its course. Planning as the basis for consistent growth Planning in digital marketing involves: Analysis of the target audience: understanding who the ideal customer is and what they are really looking for. Defining real objectives: increase sales? Generate leads? Strengthen the brand? Choosing the right channels: social media, email, ads - everything must be decided on the basis of the strategy. Creating relevant content: it's not enough to publish; you need to communicate with purpose. Measurement and adaptation: with well-defined metrics, you can adjust what doesn't work and reinforce what does. Planning is also for small businesses You don't need a complex or expensive plan. The most important thing is to start with clear objectives and focus on consistent execution. Small, well thought-out steps generate greater results than random, impulsive actions. Ready to plan your SME's marketing with strategy? At Webhouse, we help small and medium-sized businesses create effective digital marketing plans, with a focus on real and sustainable results. Talk to us and find out how planning can transform your business online.

An app isn't just for big brands: Building loyalty through mobile

For a long time, the idea of creating a mobile application (app) was seen as something exclusively for large companies with hefty budgets. However, consumer behavior has changed - and with it, so have the opportunities for small and medium-sized businesses. Today, any business with a customer base and strategic vision can (and should) consider investing in a mobile app. Why do apps increase loyalty? Having an app is like having a direct communication channel in your customer's pocket. More than presence, it creates proximity. And proximity, in marketing, translates into loyalty. Some of the main reasons why an app builds loyalty: Quick and easy access: with just one touch, customers have access to your business - without even needing to search on Google or open social networks. Personalized notifications: you can send promotions, updates or news in real time, with a high read rate. Integrated loyalty programs: points, rewards and exclusive offers make the relationship stronger. Superior user experience: well-designed apps offer fast and functional navigation. Success stories (without being big brands) Hairdressers, clinics and training studios use apps for scheduling appointments, reminders and client management. Restaurants and cafés offer menus, reservations and deliveries via the app, with loyalty features. Small stores create personalized experiences with recommendations based on purchase history. In other words, the technology is accessible and the advantages are real. But does every company need an app? Not always. The most important thing is to understand whether the application facilitates the relationship with the customer. If so, then it's worth the investment. It's also essential that the app is well developed and integrates strategically with the brand's other digital channels. Ready to take the next step in building loyalty? At Webhouse, we create customized mobile applications designed to bring brands closer to their customers and turn presence into loyalty. Talk to us and find out how your company can be closer - and in the pocket - of your customers.  
2025 Webhouse.pt | All Rights Reserved.
Privacy Policy | Conflict resolution | Cookies Policy
Complaint book
Created with  by Webhouse.pt
I accept
This website uses cookies to offer you a more personalized experience. While continuing navigation, you are agreeing to its use. Saiba mais
Contacto no WhatsApp
Contacto no Messenger