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Meta AI arrives in the European Union: What changes for users?

Artificial intelligence (AI) has transformed the way we interact with digital platforms, and Meta has not been left behind. Recently, the company announced the arrival of Meta AI in the European Union, making its AI technology accessible to millions

12 April, 2025 Webhouse.pt Webhouse.pt Webhouse.pt

Artificial intelligence (AI) has transformed the way we interact with digital platforms, and Meta has not been left behind. Recently, the company announced the arrival of Meta AI in the European Union, making its AI technology accessible to millions of users in countries such as Portugal, Spain and many more. But what does this mean and how can it impact business and the digital experience?

What is Meta AI?

Meta AI is an advanced artificial intelligence developed by Meta (parent company of Facebook, Instagram and WhatsApp). This tool allows users to get information, personalized suggestions and even perform tasks through simple interactions with AI. Now, users in the European Union can take advantage of this functionality in the company's main apps, namely:

Instagram: AI can suggest content, answer questions and help interact with followers.

WhatsApp: Enables assisted conversations, automated responses and quick support for various queries.

Facebook: Can help with content creation, audience segmentation and trend analysis.

The impact of Meta AI in the European Union

The arrival of Meta AI in the European Union was not without its challenges. Due to the strict regulations of the General Data Protection Act (GDPR), Meta had to adapt its technology to comply with European standards. Among the main adaptations is the fact that the AI was not trained on EU user data, ensuring greater protection of privacy and information security.

But what are the practical impacts for users and companies?

1. More efficient communication

Meta AI can help both individual users and companies find information quickly and automate their responses, making communication more fluid.

2. Improved user experience

With intelligent assistants available in messages and searches, users can get more personalized recommendations and optimized navigation.

3. Easier content creation

For businesses and content creators, AI can suggest texts, optimize publications and provide insights into trends, helping to create more relevant and engaging content.

The future of Meta AI in Europe

With the entry of Meta AI into the European Union, a revolution is expected in the way we interact on social networks. Adapting to the European market demonstrates Meta's concern for complying with standards and offering a safe and efficient experience to its users.

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If you want to keep up to date with all the technological changes and make the most of digital tools, follow Webhouse. Our team is always aware of what's new in the digital world and can help your business grow with smart and effective strategies!

The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

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