Promote an accommodation on the Internet

At this time of year many Portuguese and foreigners enjoy holidays in Portugal. Temperatures are higher and the beaches are inviting for a few days of rest. The accommodation business is thus going through its best period of the year. If you own a property in the housing market then this article is for you. We'll look at the most effective ways to spread it on the Internet and make the most of your investment.

Gather outreach material

To effectively advertise your accommodation you must first gather some promotional material. One of the most important is getting good pictures of your accommodation. It may be worthwhile to hire a professional photographer to ensure excellent photographs that can win more clients. Remember that one of the key things that makes people differentiate between different Internet hosting options is photos. This is pretty much the only way to rate your accommodation. Thus, it is imperative to ensure excellent photos that highlight the main value of your property.

In addition to good photos, printing flyers and business cards can be a good bet. Flyers can be placed at specific locations such as a tour desk, nearby restaurants, and more. Business cards can be helpful to give to your guests so they can later remember the accommodation for themselves or recommend to friends.

Promote on online platforms

There are now several platforms on which to promote your accommodation. They usually charge a commission whenever a reservation occurs at your property. The most popular platforms today are Booking, AirBNB, Homeaway and Rentalia. In all of them you can advertise your accommodation by placing a description, photos, main features, location among others.

You will be able to analyze the operating conditions of each platform but here it is usually best to spread as much as possible. So it is often beneficial to adhere to all as this creates more potential sales channels.

Focus on excellence

A common feature of all vacation rental platforms is that there are comments and ratings associated with all vacation properties. This turns out to be a key argument at the time of choice by the guests. A better rated accommodation will capture more interest from the guests. Thus, it is of utmost importance to ensure that you always provide a service of excellence, focused on the host and attentive to their needs. Only in this way you can you get a good rating and positive comments that can make a difference at the time of choice by the guests.

Conclusion

The holiday housing market is at its best time of year. If you are in this business area you need to know that one of the most important points to get guests is to use good photos in promoting your property. It should also be present on as many holiday home platforms as possible. This gives you a broader presence in the market. On the other hand, you should always be aware of the comments of your guests, and correct / improve as soon as possible the negative aspects pointed out by them.