How to show a portfolio on the Internet

This issue is often raised by both professionals and businesses and is concerned about one important point. The portfolio is often an entry point for new customers. Especially in certain professions, showing recent work may be the best way to attract new clients. In this article we will give you some ideas on how you can publish your portfolio on the Internet for free or in a more professional way.

What should I show?

When choosing what to show to potential new customers, you should select the larger projects or the ones that, for one reason or another, were a differentiating challenge. Also projects, although smaller, but made for known brands should be referred. Remember that the goal of your showcase of projects is to convey professionalism, prestige and ability to embrace projects with diverse characteristics.

For a more complete portfolio you should give a detailed description of each project, referring their duration, material / technologies involved, number of dedicated human resources and a description of the work done.

Free solutions

One of the most used ways to be able to promote your most recent projects is through social networks. In your company profile you can post more or less detailed posts about a particular project. It may include photos and description of the work developed. Not only Facebook and Instagram are usually used with this goal but also other social networks like Pinterest. The latter is much used for artistic and creative works, such as painters, designers, among others.

The great advantage of these forms of disclosure is that they are entirely free. However, it turns out to be harder to achieve some prominence this way. Due to too much competition, it may not be easy to reach more customers this way. In this sense, exposing your portfolio in a more professional and personalized way, can be a good alternative. More details of the next chapter.

Professional Portfolio

If you want a solution to be able to advertise your portfolio in a more professional way you should develop a personalized web page where you can show all your projects. For this you can look for a company that offers the online catalogs service such as Web House. This way you will have a website developed exclusively for you, with a personalized design and where you can add your most recent works. It also has the advantage of adapting the same to your needs, a situation that does not happen in the free solutions exemplified in the previous paragraph. This type of solution ends up imparting greater professionalism and credibility.

Conclusion

Publicizing your portfolio effectively could be the first step to get new customers. Seeing projects that you have previously carried out will give you more credibility so that the costumer can decide to move forward with your company. In your portfolio you should try to show the larger projects you have done, as well as, projects for reference companies. This way you can gain the confidence of the new client and get new projects. To make it public, you can opt for free solutions such as publishing on social networks, or alternatively develop a more professional solution by hiring this service from a specialized company.