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In-app advertising - a new trend

Marketing and advertising professionals are constantly looking to make their brands reach their customers as effectively as possible. This task requires a constant adaptation to the new habits of the consumers. In this article we will know a recent f

07 June, 2019 webhouse.pt webhouse.pt webhouse.pt

Marketing and advertising professionals are constantly looking to make their brands reach their customers as effectively as possible. This task requires a constant adaptation to the new habits of the consumers. In this article we will know a recent form of advertising that has been increasing popularity.

 

What is in-app advertising?

It was the widespread use of smartphones that allowed the emergence of this new form of advertising consisting of ads within mobile applications. Surely it happened to you, while using an application on your smartphone, be presented with some ads while using it. The concept is therefore to promote a particular product, often related to the application in question, during the use of it. For example, in an application for managing personal finances, it may make sense to have ads for a company that provides personal credit services. Thus the application allows the advertiser to approach a group of consumers with a high probability of being interested in their services.

 

Advantages of this type of advertising

One of the main advantages of this type of advertising is the possibility of segmenting the campaigns. When you choose to advertise in a particular application, you're targeting and selecting a specific consumer profile type. For example, for a real estate company it might be interesting to advertise in an application that allows you to see ads for homes for sale. This way you can reach a group of people most likely to need your services.

Another important aspect of this type of advertising is the relatively small amount that must be spent compared to other more traditional advertising campaigns on television, newspapers, magazines, billboards, etc.

 

Choose the applications to advertise

Usually this type of advertising is most seen in free content applications. Most of the time, they also have paid licenses in which they promise to remove all advertising from the application. The reasoning is simple. The mobile application developer needs to monetize their work in some way, either through the sale of the application or through advertising. By opting for the first situation, they often abdicate the second condition. On the other hand, many people prefer to use the app for free, being available to view some ads.

The choice of the application or set of applications to advertise must be made only after the definition of the target audience. It should be defined the typical profile of the person to whom it is intended. Later, one can start to study the type of applications that this person profile tends to use.

 

Conclusion

In-app advertising consists of ads that are shown while using a particular smartphone application. This is a recent concept that has allowed some advertising professionals to reach their customers effectively at a relatively low cost. Usually it exists in free applications, in which users are willing to see sporadic advertising, as a counterpart of being able to continue to use the application for free. Often the applications provide paid versions in which all the advertising is eliminated so you can enjoy the same without any interruptions.

The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

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