Search Engine Optimization (SEO)

Most companies often underestimate the visibility of their websites. But think about it. If your website is not highly visible, then no one will visit your website. If no one visits your website, then why spend so much money building one?  

17 January, 2019

Most companies often underestimate the visibility of their websites. But think about it. If your website is not highly visible, then no one will visit your website. If no one visits your website, then why spend so much money building one?


We, at OC Digital, has successfully ranked many business on Page #1 of Google and Yahoo with 90% of them seeing an increase in organic traffic by at least 500%. This is exactly how committed we are when it comes to helping our clients rule the search engines.


What is SEO?

Search engine optimization (SEO) is imperative as a long-term strategy for businesses to boost their website’s ranking in un-paid or organic search results. A website with better ranking fairs higher visibility, due to increased search engine traffic at zero cost.


The importance of SEO is evident with the readily increasing number of users searching for what they need on the Internet, be it products, services and all kinds of information. As such, the best way to generate high search volume without exhausting your budget is through a well search engine optimized website, which has a good chance of winning traffic from organic search engines with the right set of keywords.


As a premier provider of affordable SEO services in Singapore, we have the technical know-hows and resources to optimize your website so that it can be located quickly and easily by any search targeting keywords and phrases related to your business. Our comprehensive SEO services also include competitor analysis and keyword research so that you would have the information you need to keep your business competitive.


With the constantly improving search engine algorithms, our qualified team is always abreast of the latest trends and technolgies to ensure that we deliver effective and outstanding results the ethical way!


The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

Recent Articles

What are digital influencers?

If you often browse on social networks, surely you already have heard this term. Although recent, it serves to designate a group of people whose popularity can be used to influence a wide range of consumers through their opinions and choices. These have been increasingly sought after by brands, precisely because of the weight they have between their consumers.   Origin of digital influencers The origin of digital influencers is exclusively on the Internet. Although the platforms from which they come may be of several types, the common point among all of them is that their activity passes exclusively through the Internet. It is through this that they build a broad network of "followers" who are no more than a group of people who "follow" and access most of the content that the digital influencer produces. The influencer tries to produce original content that is of interest of its audience. A digital influencer will have more value the bigger the network size of followers is because the greater the audience he can reach with his publications. Often, to achieve this status, it takes a few years. Only in this way the influencer can achieve sustained growth and bring together an audience of a few million people.   Relationship with brands Trademark marketers soon realized that digital influencers could play a key role in promoting businesses. Because they have so many people who follow them and consider their choices and opinions valid, they could be an important vehicle of influence in these same people. Most of the time there is the advantage of each digital influencer appeals to a specific audience, so it makes possible for brands to segment their advertising. For this you only need to identify the most relevant digital influencer for the target audience of your business. This way targeted campaigns are possible and, consequently, the probability of good results is higher. Age range, habits and interests can be segmented with relative ease, according to a particular digital influencer.   How much does a digital influencer cost? Digital influencers usually work in two distinct ways: per campaign or long-term collaborations. In the first situation the professional is hired only for the purpose of making a particular campaign. This usually involves promoting a particular product through videos, photos, and / or an opinion. The second case occurs when the digital influencer signs a broader agreement with a brand, in which it undertakes over a period of time to produce diverse content to promote various products. In both cases the amount they can earn can vary greatly. As already mentioned, a digital influencer is more valuable the greater is its base of followers. Thus there can be very disparate prices. An influencer still with few followers may be willing to promote a product only in exchange for the offer of this same product. In this case there is no cash payment. On the other hand, a professional with a few million followers can easily charge several thousand euros to make a reference of a particular good or service to their audience.

How to start an online business

Setting up your own business is easier today than it was a few years ago. With the huge expansion of the Internet and the easy access, not only from computers, but also from mobile phones, building your business can be easier and cheaper than you imagine.   From an idea to a business Many people, from all over the world, have innovative ideas that respond to a specific need,  that never leave their head. One of the major obstacles that is often pointed out is the financial issue. Fortunately, with the Internet, it is easier to build a business around an idea today. The online market allows you to set up an online store, without having to worry about the fixed costs associated with renting a space, hiring staff, electricity, water, among others. Thus, you can expose the goods or services you sell at a very low price. On the other hand, depending on the business area, you can avoid hiring people and thus keep your operating costs quite low.   Taxation of an online business The tax aspects related to online business are also often the subject of several doubts by the entrepreneurs. Generally speaking, in Portugal, you have two possibilities at your disposal: to open activity as an individual and to open an activity as a company. The first situation turns out to be the most frequent for small businesses that are still starting. It is also the easiest to do. You just need to enter your area in "Portal das Finanças" and proceed to open the activity. The first year have some tax benefits such as social security exemption. If you keep this activity in parallel with another job for another company, in which you already pay for social security, then, even after the first year, you do not need to pay social security. The second situation is most often followed by businesses that are expected to have a larger initial size. This option has some additional tax obligations which, for a small business, may not compensate at an early stage. Associated with the type of activity that you opened, you will also have two types of accounting: simplified accounting and organized accounting. The first one turns out to be suitable for most of the businesses that are taking the first steps. The second means that you will need to hire a certified accountant to manage all of your business activity.   Business Promotion and Promotion Once you create your business, the most important aspect to worry about is your promotion. Only this way will you be able to earn customers that will allow you to generate sells. For the effective promotion of the products you sell you should start by identifying who your target audience is. In this way you can identify where are they and promote your business with greater probability of success. It is in this area that you will probably invest a large part of your capital as it is one of the most important areas for new business. You can have the best product in the world, but if nobody knows you ... nobody will buy it.   Conclusion Creating an online business is simpler than it may seem. The bureaucratic process involved is relatively simplified. You should start by opening up your activity by choosing a type of accounting. This way you are already perfectly legal and can start selling your goods.

The Digital Marketing Trend

If you have a business, you've probably heard of the concept of digital marketing. Marketing has seen a number of developments over time, so the digital era we are currently in is also affecting this area. The professionals of this sector have also been adapting and improving the best way to reach consumers. In this article we'll talk about some of the latest trends and how you can prepare your business for them.   Framework in the current reality Today, much of the economic activity is through digital media. The Internet has revolutionized the way business is done and the relationship between businesses and their customers. The process of acquiring a good or a service no longer necessarily involves a face-to-face contact or direct personal interaction with the client. Online stores, as well as websites with the possibility of online purchase of services, created the conditions for this to be possible. On the other hand, the image of a company is no longer just the image that resides in the traditional media, such as newspapers, magazines and television. This gradually began to be replaced by the image in social networks, comments in evaluation platforms and blogs, among others.   Preparing your business Preparing your company for these new times will always envolve to go through the creation and feeding of your image in digital channels. The Internet is the most important digital channel, in which most of its customers are permanently connected. So if your customers are there, your business will also have to be. You have to present yourself with a strong, dynamic and transparent image to give confidence to your potential customers. However, it is not enough to be present. You should also feed your social networks frequently, producing relevant content that is of interest to your target audience. In this way you can ensure a constant presence in the lives of people who may potentially acquire your goods or services. This is a job that requires some resources, so it is not surprising that many companies outsource this service. This way, the company have the guarantee to have professionals marketeers that will do the job following the latest trends. Web House is an example of a company that provides the kind of service previously described. The advantage of using specialized digital marketing services is that, together, you can design an appropriate and targeted communication strategy. Thus, you are guaranteed to make the best use of your financial resources, since the promotion of your brand will be done with the most appropriate means.   Conclusion Digital marketing mirrors the reality that is now lived in our society. Consumers are permanently connected to the Internet, browsing social networks, reading blogs and more. For this reason, your company also has to bet on these channels for promoting himself. Start today to build your image and ensure the preparation of your company for the future!

The importance of a good image on the web

More and more consumers are looking for reviews of companies, products or services on the Internet before making a purchase. The Internet has always been a space for information sharing, but in recent years it has taken on more importance with regard to brands. If a few years ago the perception of the image of a brand passed a lot through the "word of mouth" between friends, nowadays it passes through the Internet and the dominant opinion that resides there. Cultivating excellence and communication The best way to maintain a good image of your business is, as one would expect, to be guided by extreme professionalism and dedication. This way you will always have satisfied customers and you will get positive Internet reviews for your business, online and in person, and give you publicity. In spite of your efforts, there may always be situations that may generate some discontent from a client. The best way to deal with this is to always promote communication to the fullest. This way, you can solve the situation in the best possible way. Failure to respond, or to respond lately, in such a situation can easily lead to a bad experience reported online. Main evaluation platforms Although there are some specific evaluation platforms for certain business areas, there are some that are transversal to all. Facebook, being the largest and most popular social network, is one of the main sources of information that customers can use to get referrals about a brand. The Facebook page evaluation system allows any user to assign a rating of 1 to 5 stars as well as a comment to a particular business. This review will then be posted on the page and will be visible to all people. Note that the page owner can opt out of reviews, and in that case, no user can evaluate the business in question. Usually this is not well seen, since those who refuse to be evaluated often have a bad reason for this ... Because of this, very rarely the owners opt for desactivate reviews so this is usually turned on for many business pages. Google, being the largest and most used search engine also has a system of business reviews. When searching for a business name on Google, a box will appear with the description of this business and some important information such as location, hours of operation, and more. In addition it also shows a system of reviews of 1 to 5 stars related to the business. Like Facebook, anyone can give feedback to a business. In this case, you just need to have a Google account and log into it so that you can assign a rating to any company. Conclusion The presence on the Internet is already an unavoidable reality for all businesses. In addition, it is becoming increasingly important to have a good image on the evaluation platforms relevant to the business. This situation happens because people make their buying decisions often based on reviews they make beforehand on the Internet. So do not be left behind and start making your image on the web today!

How to register a trademark

If you are starting a new business or if you already own one but do not have your brand protected, this article is for you. To avoid future problems and add value and credibility to your business you should always register the brands you use. In this article we will cover all the details involved in this topic, looking for the need to register your brand, as well as the best way to do it.   Need to register a brand The use of a name / designation obeys to several requirements that many entrepreneurs are unaware of. First, it is not allowed to use a name that is already in use and has been registered by someone. In this way, the ownership and right to use the respective trademark is protected. For example, it is not possible to use the name "Coke" in the products that you sell. This is one of the best known brands in the world, so it would be difficult for the entrepreneur to start using this brand unaware that there already was one with that name. However, there are millions of trademarks and it is not that difficult, the brand you would like to have in your business, is already registered in some business in the country or on the planet. By submitting a trademark registration it ensures that your trademark does not "clash" with any other trademark already existing. On the other hand, if you started using a brand without registering it, it could be the target of someone who takes advantage of its popularity and registers the brand, starting to use it freely. Thus, you are spending all the value of your brand for someone else who is legally entitled to use it. Another relevant aspect, with respect to the registration of your brand, is related to the associated credibility. A trademark always has a higher image and credibility than commonly used designations that do not specifically identify a particular business / product.   Submit brand registration The registration of a trademark can be requested from the National Institute of Industrial Property (INPI). For this you will need to fill out a form with various information and submit some documentation. Then your request will be evaluated and checked to see if there is no equal or similar trademark that can be confused. There will also be a period during which someone may object to the creation of the trademark because they think it may be confused with another existing designation. Finally, if no compatibility problem has been identified with the already registered trademarks, then you will be granted ownership of the trademark and may start to use it freely. From that moment on, you may act against someone who is using your designation or some other likeness that may mislead you.   Trademark monitoring After registering the brand it is important to keep some monitoring activities to verify that it is not being used abusively. Web House, besides offering the service of trademark registration, also has that service of constant monitoring for trademark use. Only this way you can  ensure that there are no third parties using your brand and eventually take advantage of its popularity and image. This can also have harmful consequences if, for example, a third party is promoting fraudulent schemes using your designation.
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