Google, Facebook or Tripadvisor reviews can be good for business as they help increase a website's SEO position, and of course make life easier for customers with positive or negative comments.
In this post, we will talk about the importance of getting Reviews on Google, and why they are important to SEO positioning.
Reviews are small negative or positive mentions and descriptions that customers leave on Google about a company, restaurant, store, etc.
The main purpose of these Reviews, which serve clients and companies, is to improve SEO positioning. Google will take these evaluations into account, by positioning a company or organization among its first results, especially on Google Maps. The more positive comments, the better placement you will have.
For customers it serves as reference when hiring a service or purchasing one of the products offered by the company. Thanks to the opinions of other customers, they can decide whether or not to buy the products or services that they offer.
The purpose of Reviews is to evaluate or critique a service, product or business, so that, in this way, a company can get a good SEO position and be on the first Google search.
Google tries to focus only on positive reviews and tries to counteract negatives. Even so, it is advisable that we respond in the best way possible. In this way, customers will see that the company accepts any type of comment and that its intention is to improve.
The best reviews are from Google Business because they contribute to a better position in Google searches. Obtaining positive opinions increases the presence, credibility and trust of a company or business in relation to its customers or potential customers.