Is this the end of the marketing funnel? How 4S behaviors are redefining consumer decisions

Influencer marketing has been transforming in recent years, and this year we have seen a significant shift in focus for brands. Whereas previously big influencers dominated campaigns, now micro- and nano-influencers are gaining prominence - for their ability to create authentic and meaningful connections with specific audiences. What are micro- and nano-influencers? Micro-influencers are content creators with an audience of between 10,000 and 100,000 followers, while nano-influencers have fewer than 10,000 followers. Despite having smaller audiences, these influencers have higher engagement rates, due to the closeness and trust they establish with their followers. Why should you bet on micro and nano influencers? Authenticity and trust: These influencers are seen as more authentic, which increases the credibility of the recommendations they make. Precise targeting: They allow you to reach specific market niches, making campaigns more effective. Cost-effectiveness: Partnerships with micro- and nano-influencers are generally more affordable, allowing brands with smaller budgets to also benefit from influencer marketing. Influencer marketing trends According to Marketeer, user-generated content and partnerships with micro- and nano-influencers dominate marketing strategies. Brands are increasingly working with these influencers due to their higher engagement rates and the more personal and trusting connection they have with their followers. How to integrate micro- and nano-influencers into your strategy Identify influencers aligned with your brand: Look for content creators whose values and audience match those of your brand. Establish long-term partnerships: Long-lasting relationships allow for a more natural integration of the brand into the influencer's content. Give creative freedom: Allow influencers to create authentic content that resonates with your audience. Measure the results: Use analysis tools to track campaign performance and adjust strategies as necessary. Influencer marketing is evolving, and micro- and nano-influencers are becoming key players in building authentic connections with audiences. By integrating these influencers into their strategy, brands can reach specific audiences more effectively and with a greater return on investment. At Webhouse, we understand the importance of digital marketing strategies adapted to current trends. If you're looking to boost your brand through partnerships with micro- and nano-influencers, contact us. We'll help you create effective campaigns that really connect you with your target audience. Sources: Marketeer, APANECO    

Instagram has announced a new feature that could transform the way businesses interact with customers in different parts of the world: automatic translation of direct messages (DMs). With this feature, it's possible to communicate with anyone, regardless of language, without using external applications. But what does this mean for anyone who runs a business and uses Instagram as a communication channel? Let's explore the impact of this new feature! How does message translation work on Instagram? The new feature allows you to translate incoming and outgoing messages directly in the conversation. To do this, simply press on the desired message and tap on “Translate”. The translated version appears just below the original message, making it easier to understand and speeding up the conversation. The impact for businesses This new feature brings several benefits for companies that use Instagram as a service and sales channel: 1. Opening up to international markets With the language barrier reduced, it is possible to interact more fluidly with foreign customers, broadening the audience and creating new business opportunities. 2. more agile and effective customer service Instead of wasting time copying and pasting texts into online translators, companies can respond directly in conversation, improving the customer experience and reducing response times. 3. greater proximity and personalization When customers can communicate in their own language, they feel more comfortable and confident, increasing the chances of conversion and loyalty. Opportunity for brands that want to grow Instagram DMs are a powerful communication and sales tool. With this new feature, businesses have the opportunity to expand their audience without geographical or linguistic limitations. How can we make the most of this? To maximize results, it's important for companies to pay attention to some good practices: Respond quickly: speedy service is essential to guarantee customer satisfaction. Personalize responses: even with translation, maintain an authentic and approachable tone. Monitor the accuracy of translations: automatic tools can be flawed, so always review the context of the conversation. The new translation feature in Instagram DMs is a great advantage for online businesses. By allowing interaction in multiple languages without additional effort, this tool facilitates expansion into new markets and improves the customer experience. Want to improve your business's digital strategy? To maximize sales and communication on Instagram, having a well-structured strategy makes all the difference. At Webhouse, we help companies optimize their digital presence and maximize results. Get in touch and find out how to take your business to the next level!

Instagram recently announced a new feature that promises to bring more context and transparency to social media posts: Community Notes. With this feature, users will be able to add short explanations to content that may be considered confusing or inaccurate. Community Notes come as a reinforcement to content moderation, allowing the community itself to help contextualize posts and avoid the spread of misleading information. But how does this new tool work and what is its impact on users and companies? Let's explore! How do Community Notes work? The feature will allow users to add explanatory notes of up to 500 characters to posts they consider potentially misleading or confusing. In addition, it will be possible to include links to reliable sources, helping to clarify the information shared. The great thing about this system is that the relevance of the notes will not be defined by internal Instagram teams or third-party fact-checkers. Instead, the community itself will evaluate and determine the usefulness of each note, making the process more collaborative and decentralized. The notes will be able to appear in public content on Instagram, Facebook and Threads, ensuring that the tool has a wide reach within the Meta ecosystem. The impact of Community Notes for users and businesses The introduction of Community Notes could have a significant impact on the way users consume and interact with content on social networks. For businesses and content creators, it is essential to understand the implications of this new feature. 1. Greater transparency in information The feature will allow the public to have access to additional context before trusting or sharing a publication. This can help reduce the spread of misinformation and ensure that brands and businesses position themselves more credibly in the digital world. 2. Risk of inadequate contextualization A concern for companies and content creators is the possibility of receiving ratings with erroneous or biased information. As the ratings are assessed by the users themselves, there may be cases where information is misinterpreted. It will therefore be important to monitor and respond to notes that could have a negative impact on a brand's reputation. 3. Impact on organic reach If a publication receives ratings that are considered relevant and useful by the community, it could increase its visibility. However, if a piece of content is flagged several times with critical notes, it could have an impact on reach and engagement. How to adapt to this new reality? With the introduction of Community Notes, brands and content creators must adopt good practices to ensure that their publications do not generate doubts or ambiguous interpretations. Some essential tips include: Always check the credibility of information before publishing it; Use reliable sources to support informative content; Closely monitor audience interactions and respond to possible queries; Monitor the grades received and, if necessary, report unfair or incorrect assessments. The Community Notes feature represents an important step towards transparency and quality of information on social networks. By allowing users themselves to add context to posts, Instagram gives the community more power to combat misinformation. For businesses and content creators, adapting to this new reality will be essential to maintaining a strong and reliable digital presence. Do you want to keep up to date with what's new in the digital world? Follow Webhouse on social media and stay on top of the main trends and tools that can impact your business!

Facebook's Marketplace has become one of the most popular platforms for buying and selling products online. The promise is tempting: a free space where users can list their products and find buyers quickly. However, there is an important detail that many entrepreneurs overlook and which can cost them dearly: Facebook Marketplace is not designed for companies. If you have a business and are thinking of using Marketplace to promote your products or services, this article is for you. We'll explain how this tool works, who it's aimed at and what the best strategies are for advertising your business within Meta's rules. What is Facebook Marketplace? Facebook Marketplace is a feature integrated into the social network that allows users to buy and sell products locally. The platform is similar to an “online marketplace”, where each user can list items, negotiate and make sales directly with other users. The great advantage for consumers is that the Marketplace is easy to access and free of charge. Searches are personalized according to location, making it easier to connect buyers and sellers within the same region. Why can't companies sell on Marketplace? Facebook's policy is clear: the Marketplace is only intended for transactions between consumers (“C2C” - Consumer to Consumer). This means that companies and businesses cannot use this space to sell their products or services. If a company tries to use a personal profile or business page to post on Marketplace, it risks having its classifieds removed and its account blocked. Facebook is strict in applying these rules to ensure that the platform remains a space for informal exchanges between users. How can a company advertise its products safely? Although the Marketplace is restricted to companies, this does not mean that brands are prevented from appearing in this section. There is an official and effective solution: Meta's Paid Ads. Meta offers a robust tool for companies wishing to promote their products and services in a targeted way. Ads can appear in various sections of Facebook and Instagram, including: News Feed Stories Search And even in the Marketplace itself (as a paid ad)! Using Meta's ad platform, companies can target specific audiences, set budgets and get detailed reports on the performance of their campaigns. In short, Facebook's Marketplace may seem like a tempting option for companies looking for free visibility, but it's not the right strategy. Businesses that try to get around the rules can end up with their accounts blocked and lose access to the platform. If your goal is to attract more customers and increase sales, the right way forward is to invest in paid ads. With the right strategy, you can get real results without taking unnecessary risks. Want to increase your business's visibility on Facebook and Instagram? At Webhouse, we help companies create optimized and highly effective ad campaigns. Contact us and find out how we can boost your digital marketing!

Artificial intelligence (AI) has transformed the way we interact with digital platforms, and Meta has not been left behind. Recently, the company announced the arrival of Meta AI in the European Union, making its AI technology accessible to millions of users in countries such as Portugal, Spain and many more. But what does this mean and how can it impact business and the digital experience? What is Meta AI? Meta AI is an advanced artificial intelligence developed by Meta (parent company of Facebook, Instagram and WhatsApp). This tool allows users to get information, personalized suggestions and even perform tasks through simple interactions with AI. Now, users in the European Union can take advantage of this functionality in the company's main apps, namely: Instagram: AI can suggest content, answer questions and help interact with followers. WhatsApp: Enables assisted conversations, automated responses and quick support for various queries. Facebook: Can help with content creation, audience segmentation and trend analysis. The impact of Meta AI in the European Union The arrival of Meta AI in the European Union was not without its challenges. Due to the strict regulations of the General Data Protection Act (GDPR), Meta had to adapt its technology to comply with European standards. Among the main adaptations is the fact that the AI was not trained on EU user data, ensuring greater protection of privacy and information security. But what are the practical impacts for users and companies? 1. More efficient communication Meta AI can help both individual users and companies find information quickly and automate their responses, making communication more fluid. 2. Improved user experience With intelligent assistants available in messages and searches, users can get more personalized recommendations and optimized navigation. 3. Easier content creation For businesses and content creators, AI can suggest texts, optimize publications and provide insights into trends, helping to create more relevant and engaging content. The future of Meta AI in Europe With the entry of Meta AI into the European Union, a revolution is expected in the way we interact on social networks. Adapting to the European market demonstrates Meta's concern for complying with standards and offering a safe and efficient experience to its users. Follow the news and optimize your digital presence If you want to keep up to date with all the technological changes and make the most of digital tools, follow Webhouse. Our team is always aware of what's new in the digital world and can help your business grow with smart and effective strategies!