Black Friday is coming: How to prepare to sell more

In the world of digital marketing, one of the most recent and effective trends is the use of employees as brand influencers. Known as Employee-Generated Content (EGC), this method has been gaining popularity among companies looking for an authentic touch when communicating with the public. After all, who better than the very people who live the company culture to promote its value and share experiences? But is using employees as influencers really a good strategy? In this article, we'll explore the benefits, challenges and best practices of this approach that promises to bring more authenticity and engagement to brands. 1. The power of employee-generated content (EGC) When employees themselves share their experiences, projects or simply show their daily lives in the company, the public feels an authenticity that is difficult to achieve through traditional campaigns. This is the main advantage of EGC. Employees who act as influencers help to humanize the brand, conveying a sense of transparency and honesty that consumers appreciate. Employee-generated content has incredible potential to increase interest, both internally and externally. Internally, it creates a sense of belonging and motivation among the team. Externally, it offers a real vision of the company, which awakens public trust and boosts the brand's reach organically. When an employee shares, for example, a professional achievement or a project they have worked on, they are getting their network of contacts interested in the brand, generating genuine communication that attracts new followers and potential clients. 2. Choose who has the authority to represent the brand While all employees can share their expertise, it's important to choose the right people to be brand influencers. Not all employees have the same technical authority or the same impact on your audience. It is therefore advisable to identify those who are experts in specific topics, who already have some influence on social media, or who at least have good communication skills. These employees will be more effective when talking about certain subjects, as they will have the credibility needed to attract the public's attention. In addition, choosing employees to be influencers should take into account their communication skills and their alignment with the brand's values. Employees who identify with the company's mission and values are more likely to convey the message authentically and coherently, contributing to a solid and trustworthy image. Remember: a good internal influencer is one who, as well as knowing the company well, knows how to communicate naturally and with empathy. 3. Should employee influencers be compensated? A relevant issue when using employees as influencers is compensation. This activity, depending on its intensity, may require additional effort on the part of the employee, which raises the question of possible extra remuneration. If content creation is a significant part of the employee's routine or if it requires tasks beyond their current duties, it is fair to consider appropriate compensation. Valuing employees who perform this role is key to ensuring their commitment and dedication. This can take the form of financial incentives, benefits or even greater visibility within the company. Remember that when employees feel valued, they are more motivated to share relevant content and promote the brand consistently and enthusiastically. 4. The importance of having well-structured internal policies For the strategy of using employees as influencers to work efficiently, it is essential to establish well-defined internal policies. These guidelines should cover aspects such as the types of content that can be shared, the most appropriate platforms, the brand's tone of voice and the frequency of posts. A social media manual or policy can help guide employees and maintain communication in line with the company's objectives and values. When defining these policies, it is also important to include information about what should not be shared, to avoid legal problems or situations that damage the brand's image. For example, confidential data, customer information or sensitive topics should be clearly identified as restricted. Transparent communication about these rules helps to avoid misunderstandings and ensures that all employees are aware of expectations and responsibilities. Using employees as brand influencers is an effective strategy for creating an authentic image, strengthening public trust and achieving greater engagement. However, this practice requires a structured and thoughtful approach. It is crucial to choose the right employees, value their efforts and have clear policies to guide this new form of communication. When executed well, this strategy can be a powerful tool for boosting your brand's visibility organically and reliably. At Webhouse, we help your company implement innovative marketing strategies, offering customized solutions to elevate your marketing and make your brand even more authentic and engaging. Talk to us and find out how we can help your business grow in the digital world! 

In today's competitive market, every detail can make the difference between the success and failure of a business. However, many entrepreneurs, often without realizing it, end up adopting practices that limit the growth of their companies. From the absence of a website to a lack of consistency on social media, there are many ways to “sabotage” online success. In this article, we'll explore three signs that you may be hindering your own growth and what you can do to correct course. 1. You don't have a website If your business doesn't yet have a website, you're missing out on a great opportunity to reach more customers and strengthen your presence in the market. Having a website is like having a shop window open 24 hours a day, 7 days a week. Regardless of your sector of activity, consumers expect to be able to find information about your business on the internet. Without a website, your potential customers may not even know that your business exists, or worse, they may distrust your credibility. In addition, a website allows your business to be found in searches on Google and other search engines. Imagine a potential customer searching for exactly what your business offers, but without a website, they will only find your competitors. In the digital world, not being online is like not existing, and a website is the starting point for an effective marketing strategy. 2. You don't post frequently on social media Having a social media profile is a good start, but it's not enough to be present - it's essential to maintain a frequency of posts that keeps your audience engaged and interested. Posting only occasionally causes your audience to forget about your brand, which results in a lack of interaction and, eventually, a loss of relevance. Social media is a powerful tool for creating a community around your business and for maintaining a constant connection with your customers. The frequency of posts is important not only to maintain the interest of followers, but also to increase the visibility of your page. The social media algorithm tends to favor accounts that post consistently, which means that the more active your presence, the greater the organic reach of your posts. Regularly publishing relevant content - from tips and trivia to news and promotions - helps you create a connection with your audience and keep your brand fresh in consumers' minds. 3. You don't use paid ads Paid ads, whether on Google, Facebook, Instagram or other platforms, are one of the most effective ways of attracting new customers quickly and accurately. If you're not investing in paid advertising, you're missing out on an opportunity to reach people who wouldn't otherwise know about your business. Unlike organic reach, which can be limited, paid ads allow you to target your audience based on data such as location, interests, age and even purchasing behavior. As well as reaching new customers, paid ads also allow you to target specific campaigns at your target audience, promoting products, services or even exclusive offers. With a relatively low investment, it is possible to achieve a significant return, especially if the ads are well targeted. Ignoring this opportunity is like letting money fly - your competitors are using this advantage, and your business shouldn't be left behind. The growth of your business depends on several variables, but digital presence is undoubtedly one of the most important. Having a website, staying active on social media and investing in paid advertising are essential elements for building a solid base and attracting new customers. If your business doesn't yet adopt these practices, you may unwittingly be limiting your own growth potential. At Webhouse, we help small and medium-sized entrepreneurs strengthen their online presence through complete digital marketing solutions. Contact us and find out how we can transform your digital presence, taking your business to the next level.

In an increasingly digital world, social networks have become one of the main channels of communication between companies and customers. However, the question many business owners and entrepreneurs ask is: do I need to be on every social network? The answer is not simple. Each social network has its own particularities, audience and type of content. In this article, we'll explore the main platforms - Facebook, Instagram, TikTok, LinkedIn and X (formerly known as Twitter) - and find out which is the best option for your business. Facebook: The reach champion Facebook is still the social network with the largest number of users in Portugal. It's a versatile platform, ideal for companies that want to reach a wide audience of different age groups. If your business is aimed at a diverse audience or offers products and services that are useful on a daily basis, such as restaurants, clothes stores or service providers, this social network could be the ideal place for you to be present. What's more, Facebook allows you to create highly targeted ads, discussion groups and events that can bring your brand even closer to your customers. However, it's important to bear in mind that interaction on Facebook has decreased in recent years, so you may need to invest in advertising to ensure a greater reach. Target audience: wider age range, between 25 and 60. Ideal for B2C and local businesses. Instagram: Desire and involvement Instagram is much more than a visual social network. Today, it is a platform that arouses desire through images and videos, but it is also a powerful channel for generating interactions, especially for companies that want to tell stories and defend their values. It's not just for brands that value aesthetics, but for anyone who wants to build a strong brand, establish an emotional connection with their audience and create an involved community. With tools such as stories, reels, and posts in the feed, Instagram allows for authentic and close communication with followers. If your audience is young, dynamic, and looking for a brand they can relate to on a deeper level, this platform is ideal for your business. Target audience: young adults and adults up to the age of 40. Ideal for brands that want to tell stories, defend values and build a solid relationship with their audience. TikTok: The new phenomenon TikTok has grown exponentially in recent years and is known for its short, dynamic and creative content. If your brand wants to reach a younger, more irreverent audience under the age of 30, this platform could be an excellent choice. Through fun videos and viral challenges, TikTok is a platform for brands that dare to experiment and innovate in the way they communicate. However, not all companies can find success here. Traditional businesses or those that don't identify with TikTok's style of content may not achieve the expected results. Target audience: young people between the ages of 13 and 30. Ideal for brands that can be disruptive and creative. LinkedIn: Professional and corporate LinkedIn is a strictly professional social network, ideal for B2B businesses or brands that want to communicate with a corporate audience. If your company provides services to other companies, such as consultancy, human resources, marketing or technology, you should have an active presence on this platform. Here, the focus is on making connections and sharing content that demonstrates your company's know-how, such as articles, industry updates and news in your sector. It's also an excellent place to recruit talent and promote your brand's reputation. Target audience: professionals and companies. Ideal for B2B businesses and recruitment. X (formerly Twitter): Fast, up-to-date information X, formerly known as Twitter, is a platform that stands out for its speed and dynamism in sharing information. It is excellent for companies that want to be at the center of current conversations or that need to communicate regularly with their audience, such as news agencies, technology or entertainment brands. However, this social network may not be right for every business. Its very information-oriented nature and quick discussions may not be suitable for brands that prefer a more structured or visual tone. Target audience: adults between the ages of 25 and 45. Ideal for brands linked to current affairs and looking for constant engagement with their audience. Does it make sense to be present on all social networks? Now that we've looked at the main social networks, the question arises: should your brand be present on all of them? The answer depends on your business objectives and the resources you have available to manage each one. Being present on all social networks only makes sense if you can create appropriate content for each one and if your target audience is really present on these platforms. Otherwise, it's better to focus on those that best suit your business and where you can get the best results. Choosing the right social network for your business is a strategic decision that can directly influence the success of your online communication. That's why it's important to know your audience and adapt your message to each platform. You don't need to be present on every social network, but you do need to be where it makes the most sense for your business. If you need support in defining the best digital presence strategy for your business, Webhouse is here to help! Contact us and find out how we can optimize your online presence and reach more customers.

In today's competitive market, it's no longer enough just to have a good product or service. Brands need something deeper, something that resonates with their target audience: their values. Creating a solid identity and a clear purpose is what sets apart the companies that manage to connect with their customers in a lasting way. But do you really know why your brand exists? And, more importantly, do you know how to transmit these values to your business? In this article, we'll help you understand the importance of your brand values and how to integrate them into every aspect of your company, creating a more genuine connection with your audience. Detailed and in-depth development: 1. The importance of knowing your brand's “why” Beyond selling a product or service, brands need a purpose. The “why” of your brand is what motivates both your team and your customers. Ask yourself: What does your brand really want to change in the world? When you have a clear answer to this question, you are creating a solid foundation for all your business's future actions. Studies show that brands with a clear purpose are more successful at retaining customers and standing out from the competition. It is this purpose that will guide your decisions and inspire your customers to trust and invest in what you offer. 2. How to identify your brand values Your brand values are the principles by which you stand. They reflect what is important to you and your business. To identify these values, you can make a series of reflections: What are your company's fundamental beliefs? How do these beliefs influence behavior and decision-making in your business? What do you hope to convey to your customers, beyond your product or service? Values can be related to sustainability, innovation, social responsibility, quality, trust, among others. These principles are not just slogans; they must be tangible in all areas of your company. 3. Integrate your values into the business Now that you know what your brand values are, how can you convey them effectively? The integration of values must be transversal to all your company's communication and actions: Marketing and communication: your brand values should shine through in all your campaigns, from social media content to customer service. By creating authentic communication, the public feels a more genuine connection with your company. Product or service: Make sure your products or services are aligned with the values you stand for. If, for example, your core value is sustainability, the materials and processes you use should reflect this commitment. Internal culture: your employees are your brand ambassadors. Ensuring that the company's values are practiced internally creates a more coherent and motivating working environment, which will be reflected in the customer experience. 4. The importance of consistency and authenticity Transmitting your brand values is not just a question of marketing, but of authenticity. The public is increasingly informed and demanding, so it's easy to see when a brand isn't coherent between what it says and what it does. For your values to be effective, it is essential that your brand is authentic and true to itself. Consistency in communication and actions strengthens trust and credibility with your target audience. Knowing why your brand exists is the first step towards creating an emotional and lasting connection with your audience. By identifying your company's values and integrating them consistently into every action, you will be creating an authentic brand, capable of generating loyalty and trust. Do you want help to convey your brand values effectively? Webhouse offers customized digital marketing solutions, aligned with your values and purpose, to ensure that your business communicates in an authentic and impactful way. Contact us and take your business to the next level! 

The safety of teenagers on social networks is one of the biggest concerns for parents and guardians. With this in mind, Instagram recently introduced “Teen Accounts”, an initiative that aims to provide a safer environment for young people and offer peace of mind to parents. With built-in protection measures, this new feature is designed to ensure that teenagers have positive and safe experiences online, while exploring their interests. What are Instagram Teen Accounts? Teen Accounts is a new experience created by Instagram, which includes a series of automatic protections for teens under the age of 16. This overhaul of the way teenagers interact with the platform aims to provide a more controlled environment, limiting the content they can view, who can contact them and the time they spend on the app. One of the biggest advantages of this new feature is that teenagers will automatically be placed in these accounts, and parents or guardians will have to approve any changes that affect the security of the built-in protections. Main features of Teen Accounts Instagram Teen Accounts have been developed with the most common concerns of parents and guardians in mind. Here are some of the automatic protections implemented: 1. Private accounts  Teenagers will have their accounts set to private by default, which means that only people they accept as followers will be able to see their content and interact with them.   2. Message restrictions Teenagers will only be able to receive messages from people they already follow or with whom they are already connected. This is one of the most important measures for limiting unwanted contact.   3. Sensitive content control Instagram will automatically put teenagers on the most restrictive setting for sensitive content. This ensures that they won't have access to inappropriate content, such as violent videos or invasive cosmetic procedures.   4. Limited interactions Teenagers can only be identified or mentioned by people who follow them. In addition, the Hidden Words tool will be active by default, blocking comments and direct messages with offensive words or phrases.   5. Time limits and sleep mode After 60 minutes of daily use, Instagram will send a notification to the teenager, suggesting that they close the app. In addition, Rest Mode will be active between 10pm and 7am, silencing notifications and limiting the time spent online at night. The role of parents: how to supervise and approve changes For teenagers under 16, any changes to the stricter protections will require the permission of a parent or guardian. This means that if a teenager wants to change privacy settings or lower the level of protection, they will need to activate the Parental Supervision feature. This supervision will allow parents to approve or reject teenagers' requests to modify these settings and even set time limits for using the application. The new supervision tools also allow parents to see what topics their teenagers are exploring and control who they interact with on Instagram. When will these changes be made? Instagram Teen Accounts are being implemented gradually. Since last month, teenagers who register on Instagram will automatically be placed in Teen Accounts. Those who already have an account will receive a notification about the changes, which will begin to be applied next week. In terms of timing, Instagram plans to finalize the transition to Teen Accounts within 60 days in the United States, United Kingdom, Canada and Australia. For the European Union, this change should happen by the end of the year, while in the other regions of the world, Teen Accounts will be implemented in January next year. This is a significant update that will change the experience of millions of teenagers on the platform. Instagram Teen Accounts are a significant step towards providing greater safety for young people on social networks and peace of mind for parents. With automatic protections and supervision tools, teens can now explore the platform more safely, while parents retain some control over their children's activities. This new experience makes Instagram a safer place for younger generations, promoting responsible and healthy use. At Webhouse, we're always on the lookout for news and changes in the digital world. If you want to be informed about the latest trends and developments in the web world, follow our social networks and keep up to date! We want to help you build a solid and informed digital presence.