Is it worth investing in digital influencers for your business?

Instagram has once again opened up, revealing how its algorithm will work this year! If you have a business and use this social network to reach more customers, understanding this mechanism is essential to increasing your brand's visibility and improving your results. But what are the factors that really matter for the reach of your posts? Let's find out! How Instagram's algorithm classifies content Instagram uses a ranking system based on two types of reach: Connected reach: when your posts reach your followers. Disconnected reach: when your content is shown to users who don't yet follow your page. To determine what each user will see, the algorithm evaluates several factors. Among the most important are: Display time: The more time a user spends viewing your post, the greater the relevance assigned by the algorithm. Likes and interactions: Audience engagement remains crucial. If your posts receive a lot of “likes”, comments and shares, they tend to be promoted more. Submissions and shares: Instagram values content that users send to other people or share in their Stories, as this indicates a high level of interest. What can damage your reach on Instagram? Although there are ways to increase visibility, there are also practices that can limit the reach of your posts. Instagram restricts certain types of content, such as: Posts with visible watermarks from other platforms (such as TikTok, for example); Duplicate or unoriginal content; Accounts that have a history of violating the platform's guidelines. To avoid penalties, always create authentic content and follow the good practices recommended by Instagram. How to increase your business's visibility on Instagram Now that you know how the algorithm works, it's time to use this knowledge to your advantage. Here are some effective strategies: Invest in short, dynamic videos - The video format, especially Reels, has a better chance of going viral and reaching a larger audience. Bet on Stories for deeper connections - Stories are ideal for building relationships with followers and increasing engagement. Avoid outdated practices - Buying followers, running sweepstakes or using bots for interaction can damage your account's reputation and is against the platform's guidelines. Keep track of metrics - Analyze your account's insights to understand which posts are performing best and adjust your strategy as necessary. Instagram continues to be a powerful tool for companies wishing to grow in the digital environment. However, to guarantee good results, it's essential to understand how the algorithm works and adapt your strategy to increase organic reach. Do you want to boost your business's digital presence and maximize the impact of your social networks? Webhouse can help! We create customized strategies to improve your digital marketing and increase your brand's visibility. Talk to us and find out how we can transform your business! 

Online reviews play a crucial role in consumers' purchasing decisions. Good feedback can attract new customers, while negative comments can drive them away. Knowing how to manage these reviews is essential for any company. 1. The importance of online reviews Studies show that 93% of consumers read reviews before making a purchase and 84% trust them as much as personal recommendations. Tip: Encourage satisfied customers to leave positive feedback. 2. How to respond to positive comments A positive review can reinforce your company's credibility, but ignoring it is a mistake. The best approach: Always thank the customer and show appreciation for their trust. 3. Dealing with negative feedback Negative criticism can be damaging if not handled well. Instead of ignoring them or responding defensively, see them as an opportunity to improve. Tip: Respond professionally, offer solutions and try to solve the problem. 4. Monitor and manage online reputation Regularly monitoring reviews and interacting with customers shows concern for the consumer experience. Useful tools: Google My Business, Trustpilot, Facebook Reviews. An effective review management strategy can boost your company's reputation and credibility. Be aware of feedback and use it to your advantage. Need help managing your online reputation and ensuring a strong digital presence? Webhouse has specialized solutions to keep your brand well positioned and confident in the market!

In an increasingly digital world, a company's online presence is essential for attracting and retaining customers. However, many businesses make mistakes that alienate consumers and jeopardize sales. Discover the most common mistakes and how to avoid them in order to maximize the potential of your business. 1. slow and disorganized website Website speed and usability are fundamental to the user experience. If a website takes more than three seconds to load, 53% of users abandon the page. How to avoid this situation: optimize images, use a good hosting server and maintain an intuitive design. 2. Lack of presence on social networks Customers expect to find information and interact with brands on social media. A lack of updates or replies to comments can drive them away. How to avoid this problem: publish content regularly and interact with your followers. 3. Unclear product or service descriptions Customers want detailed information before making a purchase. Generic or incomplete texts generate distrust. How to avoid this impasse: invest in well-crafted descriptions, highlighting benefits and features. 4. Not answering questions and comments If a customer asks a question and doesn't get an answer, the likelihood of them buying is drastically reduced. How to avoid this situation: have an effective customer service system that responds quickly to your customers. Avoiding these mistakes can mean the difference between the success and failure of your online presence. Small adjustments can have a big impact on customer retention and sales. Want to optimize your digital presence and ensure that customers stay connected with your business? Webhouse can help! Discover the best strategies to increase your conversion rate and retain customers.

The Internet is a powerful tool that has transformed the way we live, work and connect with the world. However, with so many opportunities also come challenges, especially when it comes to digital security. On Safer Internet Day, celebrated every February, it is essential to reflect on how we can make the online environment safer for everyone. From cyber attacks to digital fraud, the dangers are real, but they can be minimized with simple and effective practices. In this article, we share valuable tips to help individuals and companies protect themselves in the digital world. 1. Creating secure passwords: the first line of defense Passwords are one of the most common ways of protecting information online, but they are often overlooked. To ensure greater security: Use unique passwords for each account. Avoid predictable information such as birth dates or first names. Go for long sentences and mix letters, numbers and special characters. Activate two-factor authentication whenever possible. Tools such as password managers can be an excellent solution for storing credentials securely. 2. Beware of phishing attacks: don't fall into digital traps Phishing attacks are one of the most common methods used by hackers to steal information. They usually come in the form of fraudulent emails or messages posing as legitimate companies. To avoid becoming a victim: Don't click on suspicious links without first confirming the authenticity of the sender. Be wary of messages asking for sensitive information, such as bank details. Always check the sender's email address and avoid downloading unknown attachments. 3. Protection on social networks: share with awareness Social networks are part of our daily lives, but sharing too much information can bring risks. Here are some tips to protect yourself: Review your privacy settings regularly and limit who can see your posts. Avoid disclosing personal data such as your address, phone number or financial details. Be wary of friend requests from unknown profiles. Companies should pay particular attention to the security of corporate profiles to avoid possible fraud or hacker attacks. 4. Software updates: the key to avoiding vulnerabilities Many cyber attacks exploit flaws in outdated systems. To keep your devices safe: Regularly update your operating system, applications and security programs. Install a reliable antivirus and keep it active. Avoid downloading applications from unofficial sources. 5. Educating children and young people: teaching good practices from an early age New generations are growing up with access to the Internet, but they are not always aware of the dangers. It is essential that parents and educators promote digital literacy by teaching: The importance of not sharing personal information with strangers. How to identify inappropriate content and who to ask for help. The need to respect others and avoid cyberbullying. Creating a safe digital environment starts with education and raising awareness of the challenges of the online world. Protect yourself and strengthen your digital presence Internet safety is everyone's responsibility, every day. Small changes in online habits can make a big difference in making the digital experience safer. If you have a business, protecting your online presence should be a priority. At Webhouse, we help companies build safe and effective digital strategies, from social media management to the development of secure websites. Get in touch with us and find out how we can take your business's digital marketing to the next level!       

At Webhouse, we turn ideas into real results, with simple and effective solutions for companies that want to grow and strengthen their online presence.  Discover digital marketing packages tailored to your business, starting at just €250/month. Talk to us now and explore our options, without obligation.  Get started now! Everything Your Brand Needs to Stand Out on the Web Are you looking for more visibility, customers or sales? We have customized solutions to achieve your goals: Social Media Management - Creating creative content that engages and wins over your audience. SEO and Website Optimization - Position your website at the top of search engines. E-mail and SMS Marketing - Connect directly with your customers in an effective way. Graphic Design and Visual Identity - Professional logos and materials that reflect your brand. Ad Campaigns (Google and Meta Ads) - Reach new customers with targeted ads and guaranteed results. We adapt each package to the needs of your business.  Contact us now! Why choose Webhouse? Choosing Webhouse means having a strategic partner, focused on boosting the growth of your business, with customized solutions and tangible results. Our differential: Specialized team - We've already helped hundreds of companies grow online. Simplified Process - Less bureaucracy, more results. Flexibility - Contracts from 6 months, with debit payments  Visible Results - Campaigns focused on what matters - the success of your brand. Invest in your digital future today. Packages from €250/month. Transform your online presence now! Are you ready to start? The best time to invest in your brand is now!  Contact us and find out how we can transform your online presence. Don't waste time - your brand's success is just a click away! Get started now!