PT | EN | BR

Beware of fake messages on social media

Social networks have become an essential part of our daily lives, especially for companies that use these platforms to connect with customers and expand their brand. However, with the growing popularity, the risks associated with fraudulent messages

25 June, 2024 Webhouse.pt Webhouse.pt Webhouse.pt

Social networks have become an essential part of our daily lives, especially for companies that use these platforms to connect with customers and expand their brand. However, with the growing popularity, the risks associated with fraudulent messages have also increased. Recently, several business profiles have been the target of fake emails and messages threatening account deletion for alleged policy violations. This article aims to warn of these dangers and provide tips for identifying and avoiding these scams.

Check the sender

One of the most effective ways to identify a fraudulent message is to check the sender. Genuine messages from social media platforms are sent from official, usually verified, accounts. Suspicious accounts or strange email addresses are often a clear sign of fraud. If you receive a message from an unknown source, investigate the legitimacy of the account before taking any action.

Be wary of links

Fraudulent messages often include links that can lead to malicious websites or request sensitive information. It is crucial to avoid clicking on any links in suspicious messages, especially if they are shortened or appear unsafe. Before clicking, hover your cursor over the link to see the full URL and, if in doubt, access the site directly through your browser rather than using the link provided in the message.

Check the official policies

Knowing the official policies of the platform you use is key to ensuring that your account is compliant. Social media platforms such as Facebook, Instagram and LinkedIn have clear guidelines on acceptable behavior and the measures they take in case of violation. If you receive a message about policy violations, refer directly to the official policies on the platform's website before responding or taking any action.

Access your account settings

Keeping your business account settings up to date is an important way to protect yourself against fraud. Make sure that all security information, such as two-factor authentication, is active. Regularly review your account's security and privacy settings to ensure there are no unauthorized accesses or suspicious changes.

Vigilance is your best defense against fraud attempts on social networks. By checking senders, being wary of links, consulting official policies and keeping your account settings in order, you can protect your online presence and avoid falling victim to fraudulent messages.

At Webhouse, we are committed to helping your company stay safe and successful in the digital world. Contact us to find out more about how we can improve your marketing strategy and protect your brand online. 

 

 

 

The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

Recent Articles

Sales funnel: what it is and how it can benefit your results

The sales funnel is an essential methodology for guiding and optimizing the sales process of any business. By understanding how it works and how it can be applied, you can increase the efficiency of your marketing and sales strategies, converting more leads into satisfied customers. 1. What is a sales funnel?  A sales funnel is a visual model that represents the stages a consumer goes through during the purchasing process. It is divided into three main stages: top, middle and bottom of the funnel (or awareness, consideration and decision). Each stage corresponds to a specific phase of the customer journey, from the discovery of the problem to the decision to buy. 2. Benefits of a well-structured sales funnel a) Better lead qualification: by using a sales funnel, it is possible to better qualify leads based on their interactions with the brand. This allows the sales team to devote more time to leads that are more likely to become customers. b) Increased conversion rate: with an effective sales funnel, you can guide leads through the buying process more efficiently, thus increasing the conversion rate of leads into paying customers. c) Better alignment between marketing and sales: The sales funnel promotes closer alignment between the marketing and sales departments, ensuring that both work together to achieve common goals and maximize results. 3. How to implement a sales funnel  To implement an effective sales funnel, it is essential to understand the behavior of your target audience, map out their buying paths and create relevant content for each stage of the funnel. Use marketing automation tools to track and nurture leads throughout the process. Adopting a well-structured sales funnel can significantly transform your business results, providing greater predictability, efficiency and ROI in your marketing and sales strategies. Find out how Webhouse can help you implement a customized sales funnel for your business. Visit our website to find out more about our digital marketing services and see your business shine on the internet.

Is it worth investing in digital influencers for your business?

In recent years, digital influencers have emerged as powerful figures in the marketing world. With millions of followers eager for their recommendations and opinions, they have the potential to significantly impact a brand's visibility and reputation. But is investing in this strategy really advantageous for your business? Find out in this article. The role of influencers in modern marketing Digital influencers have become a vital bridge between brands and consumers, especially on social media. They not only extend the reach of marketing messages, but also establish authentic connections with their followers, based on trust and affinity. Targeting and precise reach  One of the great advantages of influencers is their ability to target specific audiences. By choosing an influencer whose niche and values align with those of your brand, you can reach a highly relevant audience, increasing opportunities for conversion and engagement. Credibility and authenticity  Modern consumers value authenticity above all else. Influencers who maintain an authentic and transparent voice are able to influence purchasing decisions more effectively than traditional advertising. This is because their followers trust their opinions and recommendations as if they were those of a close friend. Measuring return on investment (ROI) As with any marketing strategy, it's crucial to measure ROI when collaborating with digital influencers. Analytical tools can help assess the impact of campaigns, monitor engagement and calculate the financial return on investment. Investing in digital influencers can be a valuable strategy for increasing your brand's visibility, reaching new audiences and building an engaged community. However, it is essential to choose the right influencers and align their campaigns with your company's objectives. Looking for expert guidance to implement an effective digital marketing strategy? Count on Webhouse to maximize your business's potential in the digital age. Find out how we can help your brand thrive in the online universe. Visit our website to find out more about our digital marketing services and take your brand to the next level.  

How to create an effective email marketing strategy

Email marketing remains one of the most powerful and profitable tools in the digital marketing arsenal. However, to be effective, it is crucial to develop a well-planned strategy that ensures the right message is delivered to the right person at the right time. In this article, we'll explore the essential steps to creating an email marketing strategy that generates positive results for your business. Know your target audience The first step to creating an effective email marketing strategy is to know your target audience well. It is essential to segment your contact list based on criteria such as age, location, interests, purchasing behavior, among others. This segmentation will allow you to send more personalized and relevant messages, increasing the likelihood of engagement. Examples of segmentation Demographic: age, gender, location. Behavioral: purchase history, previous interactions with emails. Interests: declared preferences, most visited product categories. Create relevant and attractive content The content of your emails should be of high quality and relevant to your recipients. The aim is to capture the reader's attention from the subject line to the body of the message. Using an appealing design and a clear and objective call to action (CTA) are key elements for a successful email. Tips for creating effective content Email subject: short, direct and intriguing. Personalization: use the recipient's name and adapt the content to their preferences. Visual: include high-quality images and a responsive design. CTA: must be visible and motivate the desired action (e.g. "Find out more", "Buy now"). Test and optimize your campaigns Testing different elements of your email marketing campaigns is crucial to identifying what works best. This includes testing the email subject, design, message and timing. Analyzing the results will allow you to adjust and optimize your campaigns for better results. Elements to test A/B Testing: test different versions of an email to see which performs best. Timing: send emails on different days and at different times to identify the ideal moment for your audience. Design and layout: experiment with different designs to see which attracts the most clicks. Track and analyze results Measuring results is essential to understanding the effectiveness of your email marketing strategy. Use analysis tools to monitor metrics such as open rate, click rate, conversion rate and return on investment (ROI). This analysis will allow you to adjust your strategy and continually improve the results. Main metrics to monitor Open rate: percentage of emails opened out of the total sent. Click-through rate: percentage of recipients who clicked on links in the email. Conversion rate: percentage of recipients who completed the desired action after clicking on the email. ROI: financial return generated by email marketing campaigns. Creating an effective email marketing strategy requires time, effort and a thorough understanding of your target audience. By following the steps mentioned, you'll be on the right track to developing campaigns that not only capture the attention of your recipients, but also boost engagement and conversions. Need help creating an effective email marketing strategy? Webhouse is here to elevate your business's marketing with customized solutions and innovative strategies. Contact us today and start seeing results!

How much does it cost to make a website in Portugal?

This is a question often asked by those looking to create an online presence through the development of a website. In fact, most people, particularly from non-IT areas, have no idea how much it costs to develop a website.   How is the website you need? This is a fundamental aspect in order to estimate the development cost of a website. It is not possible to make an estimate without knowing in some detail what type of website and content it will have. The value can vary widely, from hundreds of euros to thousands, so you need to know in more detail how the website will be. Of course, websites that require more complex features will tend to have a higher development price. On the other hand, simpler websites, with only text and some images, will tend to cost less. The development of an online gambling and betting website, for example, will fall into the first category mentioned above. On the other hand, a typical institutional website with an "About us", "Services" and "Contacts" page would be the type of websites with a lower price. Web House can help you in both scenarios, check the details on the website development service page.   Companies VS Freelancers An important decision that you should also make is who you want that develops your website. This decision may also have an impact on your development cost. Generally speaking, in this aspect the usual options are usually: a company or a freelance programmer. The advantage of the first approach is that you will have a team dedicated to the development of your project. The team, besides programmers, can also have designers, which can allow a more professional and complete approach to your project. Associated with a superior quality of service, of course, it is also usual to have an higher cost. With respect to the second option, this may be less expensive, but your entire project is only dependent on one person. Obviously, as in all areas, there will be very good companies and very good freelancers, so, here the key word is: search. Ask for several proposals and analyze which one is most advantageous for you. You should not only look at the price but at the professionalism and competence each company / freelancer has shown you.   Annual fixed costs In addition to the initial development of the website, it is always associated an annual fixed cost that the website owner will have to bear. Some people are unaware of this fact but this is an unavoidable cost. A website will always have to be hosted on some server, and that server will have an associated annual cost. On the other hand, when developing a website it is also imperative to have a domain, like omeunegocio.pt. All domains also need a renewal over time. Most of the time this renewal is annual. Now the good news, these fixed costs are usually relatively low. They are usually paid once a year and their value rarely has significant weight in the annual accounts of a business. Conclusion The price of developing a website can be quite variable. This is directly dependent on the type and amount of content that the website will have. The most advisable is that you ask several different proposals to be able to compare and conclude which is the most advantageous for your case. Do you need a personalized quote for building a website for your business? Get in touch with Webhouse. Go to webhouse.pt now and talk to us. .

Can smartphones be infected with viruses?

Nowadays, in many situations, smartphones begin to replace computers. Due to their increased processing capacity and larger screens, they become suitable for performing a wide range of tasks, once only feasible to run on a computer. Thus, it is important to reflect on whether one of the top computer issues, viruses, can also be extended to smartphones.   Smartphone virus To answer the question at the beginning of this article, a smartphone is a computer, so it can be infected with viruses in exactly the same way. Although the sources of infection may be different and operating systems provide different security mechanisms, the truth is that you should have caution while surfing the Internet on your smartphone.   Sources of virus The main sources of virus for smartphone is the installation of untrusted applications, the email attachements, and the downloaded files from web pages. The download and installation on your system of applications of dubious origin is relatively frequent among smartphone users and constitutes one of the main sources of malicious software. You should only install apps published on the Apple Store or Google Play and trusted developers. When you check your email attachments, as well as, download files from web pages it also can be another source of virus, in this case similar to computers. You should not run any software that comes to you in these two ways, as it may compromise the security of your smartphone.   Cares to have Despite the increasing spread of malicious software to smartphones, the good news is that if you have cautions, you can have your smartphone free of these programs over time. As mentioned above, one of the main precautions you should take is to only install applications that are published on Google Play or the Apple Store and are from well known and trusted developers. Never install third-party software. Android smartphones have a setting that allows you to free up "software installation from unknown sources". You should not do this because it could open a very significant security breach in your system. Piracy software, for example, is often searched by users and it is the example of software that does not offer any kind of trust and that needs to be installed through third party websites. Another caution you may have is installing anti-virus software on your smartphone, just as you usually do on computers. This software will be constantly monitoring threats that may arise, thus protecting your system steadily.   Conclusion The use of a smartphone should take some care due to the increasing spread of viruses in these devices. The main rule to keep in mind is to never install applications or other software whose origin is doubtful. You should only install apps published to the Apple Store or Google Play and to known developers. The software published on this platform goes through a variety of validations at Apple and Google, which allows to guarantee some level of reliability.
2024 Webhouse.pt | All Rights Reserved.
Privacy Policy | Conflict resolution | Cookies Policy
Complaint book
Created with  by Webhouse.pt
I accept
This website uses cookies to offer you a more personalized experience. While continuing navigation, you are agreeing to its use. Saiba mais
Contacto no WhatsApp
Contacto no Messenger