When is Black Friday not the best option?

Facebook's Marketplace has become one of the most popular platforms for buying and selling products online. The promise is tempting: a free space where users can list their products and find buyers quickly. However, there is an important detail that many entrepreneurs overlook and which can cost them dearly: Facebook Marketplace is not designed for companies. If you have a business and are thinking of using Marketplace to promote your products or services, this article is for you. We'll explain how this tool works, who it's aimed at and what the best strategies are for advertising your business within Meta's rules. What is Facebook Marketplace? Facebook Marketplace is a feature integrated into the social network that allows users to buy and sell products locally. The platform is similar to an “online marketplace”, where each user can list items, negotiate and make sales directly with other users. The great advantage for consumers is that the Marketplace is easy to access and free of charge. Searches are personalized according to location, making it easier to connect buyers and sellers within the same region. Why can't companies sell on Marketplace? Facebook's policy is clear: the Marketplace is only intended for transactions between consumers (“C2C” - Consumer to Consumer). This means that companies and businesses cannot use this space to sell their products or services. If a company tries to use a personal profile or business page to post on Marketplace, it risks having its classifieds removed and its account blocked. Facebook is strict in applying these rules to ensure that the platform remains a space for informal exchanges between users. How can a company advertise its products safely? Although the Marketplace is restricted to companies, this does not mean that brands are prevented from appearing in this section. There is an official and effective solution: Meta's Paid Ads. Meta offers a robust tool for companies wishing to promote their products and services in a targeted way. Ads can appear in various sections of Facebook and Instagram, including: News Feed Stories Search And even in the Marketplace itself (as a paid ad)! Using Meta's ad platform, companies can target specific audiences, set budgets and get detailed reports on the performance of their campaigns. In short, Facebook's Marketplace may seem like a tempting option for companies looking for free visibility, but it's not the right strategy. Businesses that try to get around the rules can end up with their accounts blocked and lose access to the platform. If your goal is to attract more customers and increase sales, the right way forward is to invest in paid ads. With the right strategy, you can get real results without taking unnecessary risks. Want to increase your business's visibility on Facebook and Instagram? At Webhouse, we help companies create optimized and highly effective ad campaigns. Contact us and find out how we can boost your digital marketing!

Artificial intelligence (AI) has transformed the way we interact with digital platforms, and Meta has not been left behind. Recently, the company announced the arrival of Meta AI in the European Union, making its AI technology accessible to millions of users in countries such as Portugal, Spain and many more. But what does this mean and how can it impact business and the digital experience? What is Meta AI? Meta AI is an advanced artificial intelligence developed by Meta (parent company of Facebook, Instagram and WhatsApp). This tool allows users to get information, personalized suggestions and even perform tasks through simple interactions with AI. Now, users in the European Union can take advantage of this functionality in the company's main apps, namely: Instagram: AI can suggest content, answer questions and help interact with followers. WhatsApp: Enables assisted conversations, automated responses and quick support for various queries. Facebook: Can help with content creation, audience segmentation and trend analysis. The impact of Meta AI in the European Union The arrival of Meta AI in the European Union was not without its challenges. Due to the strict regulations of the General Data Protection Act (GDPR), Meta had to adapt its technology to comply with European standards. Among the main adaptations is the fact that the AI was not trained on EU user data, ensuring greater protection of privacy and information security. But what are the practical impacts for users and companies? 1. More efficient communication Meta AI can help both individual users and companies find information quickly and automate their responses, making communication more fluid. 2. Improved user experience With intelligent assistants available in messages and searches, users can get more personalized recommendations and optimized navigation. 3. Easier content creation For businesses and content creators, AI can suggest texts, optimize publications and provide insights into trends, helping to create more relevant and engaging content. The future of Meta AI in Europe With the entry of Meta AI into the European Union, a revolution is expected in the way we interact on social networks. Adapting to the European market demonstrates Meta's concern for complying with standards and offering a safe and efficient experience to its users. Follow the news and optimize your digital presence If you want to keep up to date with all the technological changes and make the most of digital tools, follow Webhouse. Our team is always aware of what's new in the digital world and can help your business grow with smart and effective strategies!

Technology is advancing at a rapid pace, and with it comes a new generation of consumers who are challenging traditional marketing strategies. Generation Alpha - made up of children born after 2010 - is growing up in a highly digitalized world, where artificial intelligence, connected devices and social networks are part of their daily lives. For brands wishing to remain relevant and win over this audience, it is essential to understand their behaviors, values and expectations. Who is Generation Alpha? Generation Alpha is made up of the children of the Millennial Generation and is distinguished by: Total digital immersion: From an early age, they interact with devices such as tablets and voice assistants. Short attention span: They grew up with fast and dynamic content, such as TikTok and YouTube Shorts. Preference for personalized experiences: They expect brands to create content tailored to their individual preferences. Strong influence on parental decision-making: Even though they are young, they have a significant impact on family consumption. How to prepare your brand for this generation 1. Bet on interactivity and gamification Generation Alpha values engaging experiences. Creating applications, games or interactive experiences can increase the connection with the brand. 2. Invest in short, dynamic content This audience is used to consuming information quickly. Use short videos, animations and eye-catching images to capture their attention. 3. Have a presence on the right platforms Social networks such as YouTube, TikTok and Instagram are key to reaching this audience. Creating appropriate content for each platform is essential. 4. Personalization and Artificial Intelligence AI tools can help create experiences tailored to the individual tastes of each user, increasing engagement and loyalty. 5. Social responsibility and sustainability Alphas are being educated by parents who value sustainability. Brands that promote social responsibility and transparency gain credibility with this audience. Generation Alpha represents the future of consumption and digital interactions. Brands that know how to adapt to this new reality will be in an advantageous position to win over and retain this audience from an early age. Do you want to prepare your business for the future? Webhouse can help you develop innovative strategies to attract and engage all audiences. Talk to us, start transforming your marketing approach now!

In an age when digital communication dominates the market, the brands that stand out are those that manage to create authentic connections with their audiences. But how do you ensure that your message resonates with different audiences? The answer lies in personalizing content according to each region and culture. Adapting communication to cultural specificities not only improves engagement, but also strengthens the brand's presence in different markets. Let's explore how to do this effectively! The importance of personalization in digital marketing Each region has its own particularities - from the way it communicates to the cultural references that generate the most identification. Creating generic content can limit the impact of your message, making it less relevant to different segments of your audience. The main benefits of more personalized marketing include: Greater connection with the audience: When content reflects local culture and values, the audience feels more involved. Increased engagement: Posts tailored to regional preferences tend to generate more interactions. Differentiation from the competition: Brands that personalize communication stand out in the market. Better performance in paid campaigns: Ads tailored to local characteristics achieve better conversion rates. How to create content adapted to different regions and cultures Now that we know the importance of personalization, let's move on to the strategies that can be applied to create effective content. 1. Research and understand the local culture Before creating any campaign, it is essential to understand the customs, values and cultural references of your target audience. Use tools such as Google Trends and social media analysis to identify local trends. 2. Adapt the language and tone of your communication Expressions, slang and even the formality of tone vary from one region to another. Make sure your communication is in line with the way your local audience expresses itself. 3. Use local references in your content People feel more connected to brands that speak their language - not just literally, but figuratively too. References to local traditions, events and personalities can bring your content closer to your audience. 4. Bet on regional influencers Partnerships with local content creators can help increase your brand's credibility in a given region. Influencers have a significant impact on your audience's purchasing decisions. 5. Constantly test and adjust your strategy Monitoring results is key to knowing what works best in each market. Analyze metrics such as click-through rate, dwell time and conversions to adjust the strategy and optimize results. Creating personalized content for each region and culture is not just a smart strategy, but a necessity for brands that want to grow in the digital environment. Personalization strengthens the connection with the audience, improves engagement and increases conversion opportunities. Want to take your digital marketing strategy to the next level? Webhouse can help you create personalized content that really resonates with your audience, ensuring more impact and better results. Contact us and find out how we can transform your brand's communication!

Digital marketing is constantly evolving, and one of the most important trends today is inclusion. Brands that want to stand out need to consider all groups in society, ensuring that their communication reaches different audiences effectively. After all, more inclusive marketing not only extends the brand's reach, but also strengthens the relationship with consumers. But how do you do this in practice? Let's explore the best strategies! The importance of inclusion in marketing Historically, many marketing campaigns have only targeted a specific audience, leaving out underrepresented groups. However, modern consumers value brands that demonstrate authenticity and a commitment to diversity. Creating a marketing strategy that takes into account different customer profiles can result in greater brand loyalty and, consequently, more sales. In addition, investing in inclusion brings benefits such as: Increased credibility: Brands that care about representation gain the public's trust. Greater reach and involvement: Inclusive communication makes it possible to reach new markets and strengthen digital presence. Differentiation from the competition: Companies that adopt inclusion as part of their identity stand out in the market. How can you make your communication more inclusive? For your marketing to be truly effective and inclusive, it is essential to follow some good practices. Here are some tips to get you started: 1. Know your audience The first step towards a more inclusive marketing strategy is to understand who your customers are. Analyze demographic, cultural and behavioral data to create campaigns that really resonate with different profiles. 2. Use accessible language Avoid complicated terms and expressions that could exclude certain groups. Prefer communication that is clear, simple and adaptable to different audiences. 3. Bet on visual representativeness The images and videos used in your communication should reflect the diversity of the real world. Make sure you include people from different backgrounds, ages, genders and abilities. 4. Adapt content for different platforms Each digital platform has different audiences, and adapting communication for each one increases inclusiveness. Use subtitles on videos, translations into different languages and accessible formats to ensure that more people are able to consume your content. 5. Listen to your audience Customer feedback is essential for improving your strategy. Be attentive to interactions on social media and promote dialogues that encourage participation from different groups. Creating an inclusive marketing strategy is not just a trend, but a necessity for brands that want to grow and establish real connections with consumers. Diversity and accessibility must be fundamental pillars of any effective communication. Want to take your marketing to the next level? Webhouse can help you create more inclusive and effective digital strategies, ensuring that your brand reaches the right audience with the right message. Talk to us and find out how to transform your communication!