How to retain your customers?

Changes are something recurrent and companies have to be prepared for updates, evolutions and new ways of acting to maintain the relationship and retain a customer. With that in mind, we have selected some tips to help ensure good contact with your audience in uncertain times.

As the customer becomes more demanding, getting and retaining their attention becomes more difficult. Therefore, realizing the necessary elements to ensure the loyalty of a consumer is the key to success today.

transmit security

Maslow's hierarchical pyramid of needs says that human beings need, before anything else, to feel safe. Worry about creating a safe experience, whether in online or in-person sales. For example, online stores must use technology and security solutions to ensure that their customers' data is safe when carrying out an online transaction.

Get closer to the customer

With the pandemic, companies that adapted to offer their services online, got closer to consumers and increased their sales, and this is a trend that should be maintained over the next few years.

Physical stores are also a reality and a preference, according to the Fashion Network website, almost 9 out of 10 Portuguese people, who prefer to shop in the stores closest to their home. And 23% revealed that they are more loyal to stores near them.

Being present where your customers are or prefer to be when shopping is undoubtedly a great highlight and an opportunity to be closer to them.

Voice your conscience

Consumers today are increasingly concerned about the origin of products, their value chain, the views on ethics or social responsibility of the brands they buy. 33% of consumers say they are more likely to shop at stores with ethical suppliers or supply chains, and 42% are more concerned about the ethics of a merchant.

Communicating their values, developing a responsible workflow and offering customers the opportunity to donate at the point of payment is one of the ways for brands to be able to respond to this new demand.

let the relationship grow

For the relationship to grow with quality, build relationships and communicate with your customers, understand exactly what their needs are and how your company can solve them. Invest in security, technology and be close, online and physically, to your target audience.

To create the ideal online and offline marketing strategy for your company, to attract and retain your customers, Webhouse is your digital partner! Talk to us right now and start developing the necessary strategies to build customer loyalty.