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The challenges of Digital Marketing for Generation Z: How to connect with the new generation of consumers

Generation Z is the first to have grown up completely immersed in the digital age and has different expectations in relation to online marketing and shopping, and it is necessary to understand their characteristics. Comprised of individuals born b

09 February, 2023 webhouse.pt webhouse webhouse.pt

Generation Z is the first to have grown up completely immersed in the digital age and has different expectations in relation to online marketing and shopping, and it is necessary to understand their characteristics.

Comprised of individuals born between 1997 and 2012, they are the first to be born and grow fully in the digital age, so Generation Z has different expectations and consumption behaviors than other demographic groups. For marketers, this means new challenges to face, here are some of them:

Personalization - This new generation does not want to be treated as a number or as one of the many recipients of a mass campaign. They expect brands to know their individual interests and needs and provide tailored solutions. Additionally, they value transparency.

Relevant and ethical content - A highly strong and critical generation. They are adept at informing themselves about brands and products, and they expect brands to provide accurate and verifiable information. Additionally, they expect brands to be responsible and ethical in their practices. For example, they support brands that have a social mission and take positive action for the environment.

Immediate interaction is essential - Gen Z grew up with instant access to information and communications 24/7. They expect brands to respond quickly to their questions and concerns, whether through chatbots, direct messages on social media, or through other forms of communication. Additionally, they expect brands to be available across multiple channels including messaging apps, social media and websites.

Influencer Marketing Matters - These young people trust the opinions of people they know and respect, including digital influencers. They are more tolerant of following product recommendations from influencers than traditional brands. Therefore, marketers should consider including influence.

Privacy and security - Gen Z is concerned about online privacy and security and expects companies to handle their data responsibly.

In conclusion, digital marketing for this generation presents significant challenges, but companies that understand and meet their needs will have a competitive advantage. Webhouse, as a digital marketing company, can help companies overcome these challenges by investing in customized technologies and creating relevant campaigns that effectively connect with Generation Z. Join us and reach your audience effectively!

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