PT | EN | BR

5 tips to increase engagement on Instagram

Being present and having an audience on Instagram is not enough. People need to be involved and interact with the content. Get to know the tips we have to give you! It has been a long time since  Instagram  ceased to

10 January, 2023 https://boomer.pt/ JOANA PEREIRA Foto de Oladimeji Ajegbile: https://www.pexels.com/pt-br/foto/homem-de-blusa-branca-com-decote-redondo-levantado-e-mao-esquerda-3314294/

Being present and having an audience on Instagram is not enough. People need to be involved and interact with the content. Get to know the tips we have to give you!

It has been a long time since  Instagram  ceased to be a simple digital photo album, where users shared, through photos and videos, moments of their day-to-day life with their followers. With the popularization of the platform and the number of users constantly growing, businesses began to realize that, by investing effort, resources and time, Instagram can be a powerful tool that can help them build their brand and an audience. on digital.

However, to achieve good results, having an audience is not enough. People need to  be involved  with the brand and  interact with the contents . It is through this interaction – comments, shares or the number of times the publication has been saved – that brands are able to understand whether the content they are producing and sharing is having an impact on the people who see it.

If your goal for this year is to  increase  your brand's  interactions on Instagram , keep reading this article and get to know the 5 tips we have to give you:

1. Bet your chips on stories

If the goal is  to increase  your brand's  interaction on Instagram, producing more content for stories  is a start. According to a case study done by  Social Insider ,  in 2021, the number of  stories  shared doubled compared to the previous year. This is essentially due to the need for brands to diversify their content strategy, to make known the essence of the brand and to understand the return that this format brings them.

So, if you also want to breathe new life into your content strategy and focus on producing more content in  stories , here are three tips that will help you increase your brand’s interaction on Instagram:

 

  1. Use  stickers : they are native Instagram tools and excellent allies to promote interaction. There are several options, from polls to questionnaires, and even links. Understand which fits best with what you want to share;
  2. Share a  storyboard : despite being a type of content that requires planning, the probability of having followers involved and interested in seeing the content until the end is greater. In addition, the message is generally clearer and composed of a principle, middle and end;
  3. Hashtags  : Hashtags  in  stories  also  work beautifully. They help increase reach and allow content to be discovered by new audiences. This is because, when a user searches for a  hashtag  on Instagram, if it is relatively large, he will not only be able to see the  feed publications  associated  with that hashtag ,  but also to view the  active stories in real time associated with that hashtag. , including yours.

2. Use and abuse carousels

For the more distracted, the carousel is a format that allows you to share up to ten images per publication. It is mostly used when you want to share more informative or  storytelling content , which makes it more likely to be shared, saved or receive more interactions. However, as it is a versatile format, it is not limited to this content and, with the right strategy, it can help you achieve your goals on Instagram, whether they are increasing reach,  increasing interaction , reaching new audiences or increasing your sales.

3. Bet em reels

At the end of last year, Instagram announced that the objective for the new year was to improve  messaging  and video resources and, as such, at the beginning of this year, we witnessed a series of tests of new  features  in line with this premise.

 

The monetization of  reels was introduced  – which only encouraged (even more) the production of this format –,  updates were presented  that give more video editing options and, more recently, they began to test a content presentation model where publications occupy more space. screen (very video-oriented) and will also start to show more  reel suggestions  in  users' home feed  .

 

With the spotlight clearly on  reels , it's easy to see that the platform's algorithm works in favor of those who prefer this format – and the results can come in the form of new followers and increased levels of  interaction.

 

If you are curious and are going to venture into  reel production , we leave you with some  insights :

 

  • Reels  that feature people perform  better;
  • Music makes all the difference. Make sure you choose a song or audio from the Instgram library;
  • Sharing  reels  in  stories  helps to increase the number of views;
  • There are still many users watching video without sound, so adding subtitles will help to retain more views;
  • Share your  reels  in your  feed  and, if you want, choose a cover for the video to match the rest of yours

4. Put your brand in the eyes of the world

Promoting your content is an easy way to generate  more interactions  and, when well planned and thought out, it can even give you a boost in the growth of the number of followers.

There are millions of active users on Instagram and you don't know if your next customer isn't out there waiting to discover the best that your brand has to offer. All you need to do is lend a hand!

In short,  boosting  your posts can be a strategy to reach the right people.

5. Use relevant hashtags

Hashtags are   unquestionably a reach strategy.

But greater reach often translates to higher interaction numbers.

So, if you are still wondering whether or not you should invest time and effort in  hashtags , follow our advice and start including them in your strategy!

The truth is, there are no quick shortcuts. It is necessary to invest time in producing good content, encouraging community participation and  interacting  with followers. By doing so, the results will certainly come. If you need help with your social media strategy, talk to us. Can we help you?

The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

Recent Articles

How to stand out from the competition with digital marketing

In an increasingly digitalized world, standing out from the competition has become an essential challenge for companies looking to thrive. Digital marketing offers a wide range of opportunities to reach and engage your target audience effectively. In this article, we'll explore proven strategies for standing out from the competition using the power of digital marketing. 1. Know your target audience: Understanding who your ideal customers are is the first step to standing out from the competition. Use market analysis tools and market research to identify the needs, preferences and behaviors of your target audience. With this knowledge, you can customize your digital marketing strategies to meet the specific needs of your target audience. 2. Invest in quality content: Content is still king in the world of digital marketing. Create relevant, informative and engaging content that resonates with your target audience. Use a variety of content formats, such as blogs, videos, infographics and social media, to diversify your approach and attract different segments of your target audience. 3. Use social media strategically: Social media plays a crucial role in modern digital marketing. Choose the social media platforms that are most relevant to your target audience and develop a consistent and authentic content strategy. Interact with your audience, respond to comments and messages, and use paid advertising to extend your brand's reach and visibility. 4. Optimize for search engines (SEO): SEO is key to increasing your brand's visibility online and attracting qualified traffic to your site. Optimize your website and content for relevant keywords, create quality backlinks and keep up to date with SEO best practices. This will help your company stand out in search results and attract potential customers who are actively looking for the products or services you offer. In a competitive market, digital marketing offers a unique advantage for companies looking to stand out. By implementing effective digital marketing strategies, you can increase your brand's visibility, generate qualified leads and boost sales significantly. Do you want to stand out from the competition and reach new heights of success? Contact Webhouse today and find out how our digital marketing solutions can help you take your business to new heights of success.

New business opportunities with mobile applications

In recent years, mobile applications have played an increasingly crucial role in the business landscape. With consumers' growing reliance on mobile devices, companies are realizing the importance of having an effective presence in this space. In this article, we'll explore the relevance of mobile applications in creating new business opportunities and how they can boost companies' success. Accessibility and convenience Mobile applications provide customers with quick and easy access to a company's products and services anytime, anywhere. With the convenience of being able to make purchases, make reservations or obtain information instantly via their smartphones, consumers are increasingly likely to opt for companies that offer an optimized mobile experience. Engagement and loyalty A well-designed mobile application can create a direct channel of communication between a company and its customers. Through push notifications, exclusive offers and integrated loyalty programs, companies can keep their customers engaged and encourage them to return again and again. This not only helps to strengthen customer relationships, but also increases brand loyalty and boosts sales. Personalization and user experience Mobile applications allow for a highly personalized experience for users, adapting to their preferences and usage behaviors. Based on usage data and purchase history, companies can offer personalized recommendations, relevant content and tailored experiences, thus creating a unique and captivating experience for each customer. Data analysis and insights A well-developed mobile application can provide valuable insights into user behavior, usage patterns and preferences. By analyzing the data collected by the application, companies can identify trends, better understand customer needs and make more informed decisions to optimize their marketing and sales strategies. In short, mobile applications represent a powerful tool for companies to explore new business opportunities and strengthen their digital presence. By investing in a well-designed and strategically developed mobile app, companies can expand their customer base, increase engagement and boost business growth significantly. Want to harness the potential of mobile apps to take your business to new heights? Contact Webhouse today and find out how we can help you develop a customized mobile application that will boost your business success.

How to use Google My Business to attract local customers

In today's digital world, attracting local customers is essential to the success of any business. In this article, we'll explore how Google My Business can be a powerful tool for boosting your company's visibility in the region, increasing your customer base and improving your online reputation. What is Google My Business? Google My Business is a free platform offered by Google that allows companies to create and manage their online presence. Through this tool, businesses can display important information, such as opening hours, location, reviews and much more, directly in Google search results and on Google Maps. Benefits for local businesses By optimizing and keeping your business profile up to date on Google My Business, you can ensure that potential local customers can easily find the information they need to contact or visit your establishment. What's more, by responding to reviews and interacting with customers, you can build a solid reputation and increase public confidence in your business. Strategies for maximizing the potential of Google My Business Keep your business information up to date and accurate, including opening hours, address and telephone number. Add high-quality photos that show off your establishment, staff and products or services offered. Encourage customers to leave reviews and respond to all of them, demonstrating that you value feedback and are committed to customer satisfaction. Don't underestimate the power of Google My Business to boost your business locally. By investing time and effort in this tool, you can attract more customers, strengthen your online reputation and achieve success in your local market. Find out how Webhouse can help take your business to the next level on all digital platforms. Contact us today to find out more! Go to https://webhouse.pt/.  

5 mistakes you're making in your relationship with your customers

In the business world, customer relations are the backbone of any enterprise. However, many companies make mistakes that damage this relationship, affecting customer loyalty and business success. In this article, we'll explore the 5 most common mistakes in customer relations and how to avoid them in order to build a solid, long-lasting relationship. 1. Lack of personalization: One of the most serious mistakes in customer relations is treating them in a generic way, without taking their individual needs into account. It is essential to personalize communication and the services offered, showing customers that they are valued and understood. 2. Ineffective communication: A lack of clear and effective communication can lead to under-understandings and frustration on the part of customers. It is important to maintain open and transparent lines of communication, respond promptly to customers' questions and concerns and ensure that they feel heard and respected. 3. Ignoring customer feedback: Many companies make the mistake of ignoring or underestimating customer feedback. However, this feedback is a valuable source of insights that can help improve products, services and customer experiences. It is essential to listen carefully to customer feedback and act on it proactively. 4. Not keeping promises: Failing to keep promises made to customers undermines the company's trust and credibility. It is essential to keep all promises made to customers, whether in terms of product quality, delivery times or customer service. Trust is the basis of any relationship, and is crucial to maintaining customer loyalty. 5. Lack of follow-up: After completing a transaction or interaction with a customer, many companies make the mistake of not following up afterwards. It is important to maintain regular contact with customers, whether through emails, phone calls or other forms of communication, to ensure that their needs continue to be met and that they feel valued by the company. Avoiding these customer relationship mistakes is essential to building a solid base of loyal and satisfied customers. By focusing on personalization, effective communication, customer feedback, keeping promises and regular follow-up, your company can strengthen the bonds with customers and achieve long-term success. Find out how Webhouse can help your company avoid these mistakes and elevate your customer relationship strategy. Discover our digital marketing solutions and improve your approach to customers today! Go to https://webhouse.pt/.  

Why Digital Marketing is crucial for SMEs

Today's business landscape is marked by an increasingly essential digital presence. For Small and Medium-sized Enterprises (SMEs), digital marketing is not just an option, but an urgent necessity. In this article, we'll explore the reasons why digital marketing has become so crucial to the success of SMEs. Expanded reach and efficient segmentation In the digital world, geographical barriers are practically non-existent. SMEs can reach a global audience with targeted campaigns, reaching potential customers who were previously out of their reach. Precise segmentation allows marketing efforts to be targeted specifically at the most relevant demographic groups, increasing the chances of conversion. Unrivaled cost-effectiveness Compared to traditional marketing methods, digital marketing offers a much better cost-benefit ratio for SMEs. With affordable options such as social media ads and email marketing campaigns, companies can reach a large audience without compromising their limited budgets. Precise measurement and analysis One of the biggest advantages of digital marketing is the ability to measure and analyze results in real time. Analytical tools provide valuable insights into campaign performance, allowing for quick adjustments and ongoing optimizations. For SMEs, this measurement capability is crucial for maximizing return on investment and targeting resources. In short, digital marketing is a powerful tool that can level the playing field for SMEs, allowing them to compete effectively in today's market. For those who want to stand out and achieve success, investing in digital marketing strategies is more than a smart choice - it's a necessity. If your SME wants to take its marketing to new heights and reach a wider audience, get to know the complete digital marketing solutions offered by Webhouse. Our specialized team is ready to help you develop and implement effective strategies that will boost the growth of your business. Find out more on our website. Go to https://webhouse.pt/.
2024 Webhouse.pt | All Rights Reserved.
Privacy Policy | Conflict resolution | Cookies Policy
Complaint book
Created with  by Webhouse.pt
I accept
This website uses cookies to offer you a more personalized experience. While continuing navigation, you are agreeing to its use. Saiba mais
Contacto no WhatsApp
Contacto no Messenger