Being present and having an audience on Instagram is not enough. People need to be involved and interact with the content. Get to know the tips we have to give you!
It has been a long time since Instagram ceased to be a simple digital photo album, where users shared, through photos and videos, moments of their day-to-day life with their followers. With the popularization of the platform and the number of users constantly growing, businesses began to realize that, by investing effort, resources and time, Instagram can be a powerful tool that can help them build their brand and an audience. on digital.
However, to achieve good results, having an audience is not enough. People need to be involved with the brand and interact with the contents . It is through this interaction – comments, shares or the number of times the publication has been saved – that brands are able to understand whether the content they are producing and sharing is having an impact on the people who see it.
If your goal for this year is to increase your brand's interactions on Instagram , keep reading this article and get to know the 5 tips we have to give you:
If the goal is to increase your brand's interaction on Instagram, producing more content for stories is a start. According to a case study done by Social Insider , in 2021, the number of stories shared doubled compared to the previous year. This is essentially due to the need for brands to diversify their content strategy, to make known the essence of the brand and to understand the return that this format brings them.
So, if you also want to breathe new life into your content strategy and focus on producing more content in stories , here are three tips that will help you increase your brand’s interaction on Instagram:
For the more distracted, the carousel is a format that allows you to share up to ten images per publication. It is mostly used when you want to share more informative or storytelling content , which makes it more likely to be shared, saved or receive more interactions. However, as it is a versatile format, it is not limited to this content and, with the right strategy, it can help you achieve your goals on Instagram, whether they are increasing reach, increasing interaction , reaching new audiences or increasing your sales.
At the end of last year, Instagram announced that the objective for the new year was to improve messaging and video resources and, as such, at the beginning of this year, we witnessed a series of tests of new features in line with this premise.
The monetization of reels was introduced – which only encouraged (even more) the production of this format –, updates were presented that give more video editing options and, more recently, they began to test a content presentation model where publications occupy more space. screen (very video-oriented) and will also start to show more reel suggestions in users' home feed .
With the spotlight clearly on reels , it's easy to see that the platform's algorithm works in favor of those who prefer this format – and the results can come in the form of new followers and increased levels of interaction.
If you are curious and are going to venture into reel production , we leave you with some insights :
Promoting your content is an easy way to generate more interactions and, when well planned and thought out, it can even give you a boost in the growth of the number of followers.
There are millions of active users on Instagram and you don't know if your next customer isn't out there waiting to discover the best that your brand has to offer. All you need to do is lend a hand!
In short, boosting your posts can be a strategy to reach the right people.
Hashtags are unquestionably a reach strategy.
But greater reach often translates to higher interaction numbers.
So, if you are still wondering whether or not you should invest time and effort in hashtags , follow our advice and start including them in your strategy!
The truth is, there are no quick shortcuts. It is necessary to invest time in producing good content, encouraging community participation and interacting with followers. By doing so, the results will certainly come. If you need help with your social media strategy, talk to us. Can we help you?