The way companies grow is completely different from recent years. The way people discover brands has changed. First there was the shift to television, mobile, and finally, the shift to social networks. Today we are in a new era and those who adapt will be successful in the market.
After COVID-19, where isolation was imposed on us, we learned to maintain and create new connections using technology. This new perspective has affected where and how people shop;
The last decade has seen a shift in how people use their time. The appreciation of online platforms that bring an easy and reliable purchase, delivery, choice and shopping journey were the first choice of the consumer.
The marketplace grew by an average of 70% and some sectors, such as fashion, had a 142% increase in their number of users and transactions.
For companies to succeed, they need to understand how people discover their products. Social networks has become the number one channel for discovering products and companies: 40% of people discover brands through social networks, 38% through surveys and 35% through television.
To succeed in today's business, your digital presence needs to be done carefully and strategically. Webhouse is your digital partner and is ready to help and leverage your brand! Learn more at: Fale Connosco