Social networks are of utmost importance when it comes to an effective Digital Marketing strategy. According to the Marketest Study, in Portugal most people with active profiles in networks follow companies or brands (55.1%).
This issue proves the importance of promoting your business on social networks and sharing content that stimulates interactions and reaches a wide reach. By investing your company in the right channels, it is possible to attract new customers, conquer new markets, increase not only the number of sales, but also differentiation with the competition.
The importance of visibility in Social Networks
Visibility in social networks is one of the main reasons to invest in this strategy. With good content, you will have the possibility to reach many people who may be interested in your product or service, in a segmented and personalized way according to your target audience.
Sales and Social Networks
Because of visibility on social networks, the most likely result is a higher number of sales, since the online public has ease in requesting budgets and buying online.
Within sales, we are not only talking about physical products, but through social networks it is possible to disseminate online courses, consultancies, and many other services.
The approach on Social Networks
Through your Social Networks page, you can get closer to your audience and get to know them better, know their particularities, identify needs, habits, desires, behaviors, and opinions.
With this knowledge, you can correct errors in the customer's shopping cycle or even the product or service, meeting customer expectations.
Traffic on Social Networks
Social networks are responsible for a lot of traffic, so they can serve as an invitation to your online store or your website.
When publishing content, it's important that there are calls-to-action links, helping the audience access the content and perform certain activities.
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