Paid Advertising on Facebook

Facebook is today a global social network. Visited daily by millions of people around the world, this social network can be a great partner when it comes to promoting your business. In this article we explain how.   Audience Targeting T

10 August, 2019

Facebook is today a global social network. Visited daily by millions of people around the world, this social network can be a great partner when it comes to promoting your business. In this article we explain how.


Audience Targeting

The importance of your company being on Facebook is unquestionable today. However there are more benefits beyond this simple presence. One of the great advantages of Facebook advertising is that it can target your audience. This means you can choose the profile of people you'd like to show your advertising to. Hundreds of criteria are available, such as age, place of residence, educational background and interests. For example, you might choose to show your ad only to 30- to 40-year-old male college graduates interested in motorsports. By combining multiple criteria you can very precisely filter the audience you want to reach.


Advertising Price

In fact, there is no pre-set fixed price for advertising on Facebook. This is entirely flexible and proportional to the number of people you want to reach. So you can adjust the amount you want to spend knowing that it will have a direct impact on the number of Facebook users who will see your ad. This value is usually set per day. That is, you can choose, for example, to spend 5 € per day for 7 days. So your campaign total value will be $ 35 and your advertising will reach a certain number of users. This forecast of the number of users will be shown at the time your campaign is activated, so you can get a sense of what the value you are willing to invest allows.


Advertising Formats

Facebook advertising can take many formats that are suited for different purposes.

A potential goal may be to promote a particular specific product. For example, supposing you have an online store that sells tech products you might want to develop a promotion on one of those specific products. Thus, you can build a post with some product images, description and key features of the product and a link for interested people to make a purchase.

Another possible interest for a Facebook promotion could be to make your business known a to a group of users who might be interested. In this case it will make sense to write a post with a succinct presentation and some photos.

These two examples are just two cases of the wide range of advertising possibilities that exist on Facebook. A crosscutting precaution you must take to make your campaign successful is to include little text in your post. It is well studied by marketers that the amount of text on a social network is inversely proportional to the number of users who react to it. That is, the fewer words you can use, the better!



The advertising tool on Facebook could be an important ally of your business. The ability to specify the target audience and the flexible nature of the costs involved are two major advantages. You should always be aware that you should include as little text as possible in every advertisement, as it increases the chances of users interacting with your post.

The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

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