MENU
PT | EN | BR

My website has no visitors!

As it is well known the Internet is a mandatory channel for almost any new business. However, being present on the web does not meanto be visible. Is this your case? Continue to read.   Visitors tracking In order to be able to draw conc

24 June, 2019 webhouse.pt webhouse.pt webhouse.pt

As it is well known the Internet is a mandatory channel for almost any new business. However, being present on the web does not meanto be visible. Is this your case? Continue to read.

 

Visitors tracking

In order to be able to draw conclusions about your website visitors, you need to track them. This is key to be able to adjust your website strategy and content, if necessary, depending on the visitor response. There are several websites that provide this service of measuring visitors of your website. One of the companies offering this service is Google, through its Google Analytics service. Through this service it is possible to know the volume of visitors of your website, as well as some characteristics of these visitors, such as country, gender, age group, among others. This data can be extremely important to your business because it allows you to conclude whether or not you are reaching the audience you want.

 

Why I don't have visitors?

When you begin to track visitors of your website, you may encounter a bitter reality: having few or no visitors. In fact, this situation is not so rare. For a website to have visitors often it is not enough just to be online. There needs to be a work that allows highlighting yor website in relation to the competitors' websites. This work comprises several areas from search engine optimization (SEO), dynamisation and referrals in social networks, Adwords campaigns, among others. In the following chapters we will go into more detail into these areas.

 

Search Engine Optimization (SEO)

The acronym for SEO that stands for Search Engine Optimization is no more than a set of operations carried out to give the website a prominent place in Google's search results. This is one of the main entry points on a website today. A user needing to purchase a particular good or service accesses Google to search through a keyword, and websites that appear in the top places of search results are likely to register a new visitor. So the job of SEO is to get your website to appear in these first places of search results when a user searches for any keyword relevant to your business. Typically this type of service needs to be provided by specialized companies because of its technical complexity. Companies like Web House provide this SEO optimization service to their clients.

 

Dynamization of social networks

Another relevant aspect that can give more prominence to your website is its dissemination through social networks. Most people spend significant time daily surfing social networks. So being present and producing relevant content for the target audience is a way to get attention and bring visitors to your website. Here the most important thing to take into account is in fact the quality and relevance of the content. It is this that will directly determine whether your business captures people's interest or goes unnoticed. In order to be able to produce this content it is necessary that you know your target audience very well, and consequently their interests.

 

Adwords Campaigns

Adwords is a paid service from Google that lets you place your website at the top of the search results in the area reserved for advertising. This way your business can more easily draw the attention of users, since it is in a prominent position. When developing an Adwords campaign you should choose one or more keywords relevant to your business. This way you can target the type of people who will visit your website and thus reach your target audience more effectively.

 

Conclusion

Having an online website does not necessarily mean that you have visitors. In fact, it is usually necessary to develop some work after the design of the website, so that it can be known and accessed by potential new customers. This work should normally be continuous, in order to ensure that the website is able to reach new visitors frequently and thus boost new business.

The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

Recent Articles

Why does clean design dominate social media?

In an age of information overload, capturing the user's attention is a constant challenge. Clean design, with its minimalist and visually organized approach, has gained ground on social media because it is clear, aesthetic, and effective. Visual overload on social media Every day we are bombarded with hundreds of images, videos, and messages. In this context, cluttered designs tend to be ignored. Clean design offers a visual break, standing out for its simplicity. Key features of clean design White space: Visual breathing room that improves readability. Clear typography: Simple fonts, aligned with the brand identity. Neutral or well-defined colors: Limited palettes to avoid distraction. Reduced elements: Only the essentials, avoiding information overload. Benefits for brands More focus on the message: Simplicity guides the eye to what really matters. Better perception of quality: A clean design conveys sophistication and professionalism. Easy adaptation: Works well in different formats and screen sizes. Strengthens visual identity: Makes the brand easier to remember. Future trends in visual design The future points to a continuation of minimalism, with the integration of smooth animations, micro-interactions, and a focus on the user experience. Clean design is not just an aesthetic issue, but an effective strategy to stand out in the digital environment. By opting for simplicity, the brand shows confidence and visual intelligence. Is your brand ready to adopt a cleaner and more impactful design? Webhouse helps you create a modern visual identity that combines simplicity, functionality, and beauty to achieve real results.

Relaxed narrative: The new language of brands on social media

For years, digital marketing followed an institutional and impersonal language. But times have changed. Today, the public expects transparency, proximity, and authenticity. The relaxed narrative emerges as a response to this new behavior, transforming the way brands communicate. Why is an informal tone more appealing? When a brand speaks as an equal, it gets closer to the consumer. This approach creates empathy and humanizes communication, making messages easier to understand and share. The characteristics of relaxed storytelling Use of natural language: Short sentences, everyday expressions, emojis, and occasional humor. Conversational tone: The feeling of talking to a real person, not a company. Transparency: Showing behind the scenes, mistakes, or real processes. Format flexibility: From texts in the feed to spontaneous videos and live streams. Results of campaigns with a light tone Studies indicate that lighter content generates higher rates of interaction, sharing, and comments. In addition, relaxed storytelling is particularly effective with younger audiences, such as Generation Z and Millennials. Be mindful of the limits of informality Relaxed does not mean sloppy. It is essential to remain consistent with brand values and ensure quality in writing and visual production. Informal and approachable language is not just a passing trend. It is a natural evolution of digital communication, which requires brands to be more courageous, creative, and empathetic. Want to transform your brand's tone and get closer to your audience? Webhouse helps you adapt your company's narrative to your new digital profile, with strategies that combine relaxation and professionalism.  

How Is Voice Content Transforming Digital Marketing?

We live in an era where the agility of information meets convenience. The growth of voice searches and the rise of podcasts are two phenomena changing the way we consume online content. For brands that wish to remain relevant, understanding and adapting to the language of audio is more than an opportunity—it’s a necessity. The Growth of Audio Consumption The audio format has gained ground by offering practicality: you can listen to a podcast while driving, exercising, or performing other tasks. This versatility has boosted platforms such as Spotify, Google Podcasts, and Apple Podcasts, leading many companies to invest in audio series to connect with their audience in a more human and consistent way. Voice Search and Conversational SEO Virtual assistants such as Siri, Alexa, and Google Assistant have changed the way we search. Instead of short, technical phrases, users ask more natural and conversational questions. This requires a new approach to SEO, with content optimized for frequently asked questions, direct answers, and a colloquial tone. Advantages of Producing Audio Content for Brands Increased proximity to the audience: The tone of voice conveys emotion and authenticity. Loyalty: Regular episodes create a consumption habit. Accessibility: People with visual impairments or who prefer listening over reading have easier access. Lower competition: It is still a less saturated format compared to video or text. How to Start Producing Audio Investing in quality equipment, strategically planning topics, and maintaining a clear publishing schedule are the first steps to creating professional audio content. You don’t need to start with large productions—what matters is consistency and delivering value to the listener. Audio is here to stay. In an increasingly fast-paced world, listening is a way to consume information without stopping. Brands that learn to communicate through voice gain more than just listeners—they create lasting connections. Want to make your brand relevant? Follow our social media pages and stay up to date with all the latest digital news. Visit our Instagram and Facebook now.

Digital marketing without planning is a waste

Have you ever heard that digital marketing doesn't bring results for small and medium-sized enterprises (SMEs)? In most cases, the problem is not with the tools, but with the lack of planning. Investing in social media, ads or content without a clear strategy is like shooting in the dark: you spend time and money without knowing if you've hit your target. What happens when there is no planning? Disjointed messages: communication changes constantly and there is no clear identity. Wasted budget: random boosts and ads rarely generate a return. Lack of real metrics: as there are no defined objectives, the success (or failure) of actions cannot be measured. Demotivation: results are slow to appear - or don't appear at all - and the company gives up before adjusting its course. Planning as the basis for consistent growth Planning in digital marketing involves: Analysis of the target audience: understanding who the ideal customer is and what they are really looking for. Defining real objectives: increase sales? Generate leads? Strengthen the brand? Choosing the right channels: social media, email, ads - everything must be decided on the basis of the strategy. Creating relevant content: it's not enough to publish; you need to communicate with purpose. Measurement and adaptation: with well-defined metrics, you can adjust what doesn't work and reinforce what does. Planning is also for small businesses You don't need a complex or expensive plan. The most important thing is to start with clear objectives and focus on consistent execution. Small, well thought-out steps generate greater results than random, impulsive actions. Ready to plan your SME's marketing with strategy? At Webhouse, we help small and medium-sized businesses create effective digital marketing plans, with a focus on real and sustainable results. Talk to us and find out how planning can transform your business online.

An app isn't just for big brands: Building loyalty through mobile

For a long time, the idea of creating a mobile application (app) was seen as something exclusively for large companies with hefty budgets. However, consumer behavior has changed - and with it, so have the opportunities for small and medium-sized businesses. Today, any business with a customer base and strategic vision can (and should) consider investing in a mobile app. Why do apps increase loyalty? Having an app is like having a direct communication channel in your customer's pocket. More than presence, it creates proximity. And proximity, in marketing, translates into loyalty. Some of the main reasons why an app builds loyalty: Quick and easy access: with just one touch, customers have access to your business - without even needing to search on Google or open social networks. Personalized notifications: you can send promotions, updates or news in real time, with a high read rate. Integrated loyalty programs: points, rewards and exclusive offers make the relationship stronger. Superior user experience: well-designed apps offer fast and functional navigation. Success stories (without being big brands) Hairdressers, clinics and training studios use apps for scheduling appointments, reminders and client management. Restaurants and cafés offer menus, reservations and deliveries via the app, with loyalty features. Small stores create personalized experiences with recommendations based on purchase history. In other words, the technology is accessible and the advantages are real. But does every company need an app? Not always. The most important thing is to understand whether the application facilitates the relationship with the customer. If so, then it's worth the investment. It's also essential that the app is well developed and integrates strategically with the brand's other digital channels. Ready to take the next step in building loyalty? At Webhouse, we create customized mobile applications designed to bring brands closer to their customers and turn presence into loyalty. Talk to us and find out how your company can be closer - and in the pocket - of your customers.  

Subscribe Newsletter

By submitting this form you are giving us permission to use your personal data and to agree to our Privacy Policy.

Follow us on the Web

2025 Webhouse.pt | All Rights Reserved.
Privacy Policy | Conflict resolution | Cookies Policy
Complaint book
Created with  by Webhouse.pt
I accept
This website uses cookies to offer you a more personalized experience. While continuing navigation, you are agreeing to its use. Saiba mais
Contacto no WhatsApp
Contacto no Messenger