MENU
PT | EN | BR

How to earn money with mobile apps?

The global market for smartphone applications is expected to reach $188 billion by 2020. It is an impressive value. Know in this article the main characteristics of this market and how you can take advantage of the excellent potential of this area.

03 May, 2019 webhouse.pt webhouse.pt webhouse.pt

The global market for smartphone applications is expected to reach $188 billion by 2020. It is an impressive value. Know in this article the main characteristics of this market and how you can take advantage of the excellent potential of this area.

The idea for an app

It all starts with an idea. If you have an idea for a mobile app, which you've never implemented, read the next few lines. Usually the most successful applications come from original ideas or ideas that respond to a users need. For example, an application to register your expenses weekly, so that at the end of the month you can check some statistics of your personal finances.

Within the applications category, it should be noted that there is a large group of other types of applications: games. In this case, these are purely ludic applications. The purpose of games is for the user to enjoy himself or to pass the time. The interest in games for smartphones has been increasing exponentially in all age groups. Last years this was exclusive to children and adolescents but today we are seeing an increasing demand from adults, men and women. The evolution that smartphones have passed by has also created the conditions for this. With the increase of capacity, in terms of performance, it is possible to develop games with a more appealing and realistic visual aspect.

Whether you plan to develop an application or a game, what you should consider is that it should have some differentiating factor from the other offers. Either by responding to a need, or by being visually appealing and intuitive. To be sucessfull in the market of smartphone apps you need to stand out from the competition.

From idea to an application

Most of the time, the idea for a new app comes from an entrepreneur who does not have the technical skills to implement it. The development of an application is like the software developping, and therefore requires specialized technical knowledge. The best way to ensure your idea is implemented successfully is to seek help from one or more programmers. You can give him your idea and he will be in charge of the programming of the app, according to the requirements that have been defined.

The complexity of an application can vary greatly, as well as the time required for its development. In this way, the cost of development and the number of human resources required will be proportional.

Monetize an app

To earn money with a smartphone application, there are 3 main ways:

  • Charge for your download: in this case the user will have to pay a certain fee when downloading the application, for the first time;
  • Charge for premium features: in this situation the user can download your application for free, but it will have some limited functionality. If they wish to access these features, they will have to make a payment;
  • Advertising: this way the user can download and use the application for free, but you will see advertising during the use of it. So, who will support the application are advertisers who may be interested in promoting his business to users of your application.

Usually applications that allow a free download have the potential to reach more people faster. Even if the free version has some limited functionality, it is always more likely for a user to download a free application to test without compromise, than to have to pay a value beforehand without having tried it. On the other hand, an application whose download is paid can reach fewer people but be more profitable. If it responds to a very specific need in an area with little competition, there may be significant adherence of users who, even if they are fewer in number, can provide a greater return.


Conclusion

If you have an idea for a new application you should make sure that this is an original idea or that somehow stands out from the existing applications. Once this step is over, it's time to look for a programmer or company like Web House that can bring your application to life. This type of work is highly specialized, so it must be made by professionals. During this process you should also define what form of monetization you find most effective for the type of application you are producing. Keep in mind that an application that reaches more people and manages more downloads, is not necessarily the most profitable. So, you should equate or even test, several options to see which one provides the best profitability.

The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

Recent Articles

Authenticity in times of AI - How to maintain the essence of your brand

With the advance of artificial intelligence in content creation comes the challenge of maintaining authenticity and human connection in your brand's communications. It is essential to find a balance between technological efficiency and preserving brand identity. The impact of AI on content marketing AI enables the rapid production of content, but can result in generic messages that lack personality. Although it is a powerful tool, overuse can alienate audiences, who are looking for real and meaningful connections. Risks of losing authenticity Excessively automated content can disinterest audiences, who are generally attracted to brands that are close and more intimate. The lack of a human voice can make communication cold and impersonal, damaging the relationship with customers. Strategies for maintaining authenticity Use AI as an auxiliary tool, but not as a substitute: AI should support content creation, but should not completely replace human intervention. Include real stories and experiences in content: Share real cases, testimonies and experiences that reflect the reality of the brand. Maintain the brand's voice and values in all communications: Ensure that the content generated aligns with the company's identity and mission. Encourage audience interaction and feedback: Encourage customers to share their opinions and experiences, creating a genuine dialog. Authenticity remains one of the most important pillars for building lasting relationships with the public. Even with the use of AI, it is essential to preserve the essence of the brand. At Webhouse, we combine technology and creativity to create authentic content that resonates with your audience. Talk to us about developing a content strategy aligned with your brand values.

Personal branding - The key to standing out in the digital marketing

In an increasingly connected world, building a solid personal brand has become essential for professionals who want to stand out and create opportunities. Personal branding is the way you present yourself to the world, reflecting your values, skills and experiences. What is personal branding? It is the practice of promoting yourself as a brand, highlighting unique skills, values and experiences. It involves creating a consistent identity that resonates with the target audience, differentiating yourself from the competition. Importance in the digital environment A consistent and authentic online presence can open doors to new professional opportunities and strengthen credibility. With social networks and digital platforms, you can reach a wide audience and build a solid reputation. Steps to building a strong personal brand Define clear objectives and your target audience: Understand who you are, what you want to achieve and who you are communicating to. Create relevant and valuable content: Share knowledge, experiences and insights that can help your audience. Maintain consistency in communication and image: Use a uniform language and visual aesthetic across all platforms. Interact with your audience in a genuine way: Respond to comments, participate in discussions and be present. Investing in personal branding is investing in your professional future. A well-built personal brand can be the differentiator in today's competitive market, opening doors and creating meaningful connections. Webhouse is ready to help you develop and strengthen your personal brand in the digital environment. Contact us to find out more about our personalized digital marketing services.  

WhatsApp Status - The discreet tool that can boost your business

WhatsApp is one of the most widely used messaging apps in Portugal, and the "Status" feature offers a unique opportunity for businesses to connect with customers in a direct and personal way. What is WhatsApp Status? Status allows you to share temporary updates, visible for 24 hours, similar to "stories" on other platforms. It's a feature that can be used to share texts, photos, videos and GIFs with contacts who have your number saved. For companies, this means a direct and less intrusive way of communicating with customers. Advantages of using Status for companies Direct reach: Immediate communication with contacts who have already shown interest in your brand. High engagement: Attractive visual content increases interaction and keeps the brand in consumers' minds. Zero cost: Free tool within WhatsApp Business, with no need for additional investment. Exclusivity: Allows you to share exclusive content with your closest customers, strengthening the relationship. Effective strategies for using Status Promotions and special offers: Promote discounts and promotional campaigns quickly and directly. Product or service demonstrations: Show behind the scenes of your company or how your products work. Testimonials from satisfied customers: Share positive feedback to increase credibility. Proximity and intimacy: Humanize the brand by showing the daily life of the team and internal processes. Integrating the WhatsApp Statu into your marketing strategy can be an effective way of strengthening customer relationships and increasing sales. It's a powerful tool that, when used well, can differentiate your brand in the market. At Webhouse, we offer customized solutions to optimize your company's digital presence. Contact us to find out more about how to use digital marketing strategically.

Social media: What still works today and what's already behind us

The world of social media is constantly changing. Tactics that once guaranteed success can now compromise the effectiveness of digital marketing strategies. In this article, we explore the practices that continue to generate positive results and those that no longer meet user expectations. Tactics that continue to work: 1. Authentic storytelling Telling real and engaging stories allows brands to establish an emotional connection with their audience. This approach humanizes the brand and helps followers identify with its values and mission. 2. Video content The video format remains one of the most effective for capturing users' attention. Short, informative or entertaining videos, adapted to each platform, tend to generate more engagement and shares. 3. Interaction with the community Responding to comments, messages and mentions shows that the brand values the opinion of its followers. This interaction strengthens the relationship with the public and encourages loyalty. 4. Collaboration with influencers Partnerships with influencers who share the same values as the brand can extend the reach and credibility of campaigns, especially when the content is co-created in an authentic way. Tactics that no longer produce results: 1. Exclusive focus on promotional content Posts that focus solely on promoting products or services, without offering additional value, tend to alienate followers. Users are looking for content that informs, entertains or inspires. 2. Ignoring data analysis Disregarding the metrics and insights provided by platforms prevents strategies from being optimized. Data analysis is essential for understanding audience behavior and adjusting marketing actions. 3. Excessive use of hashtags Indiscriminate use of hashtags can be interpreted as spam and reduce the reach of publications. It is preferable to use relevant and specific hashtags that really add value to the content. Keeping up to date with trends and behavior on social networks is fundamental to the success of digital marketing strategies. Adopting effective practices and abandoning obsolete tactics allows brands to build a solid and meaningful online presence. At Webhouse, we are ready to help you develop and implement content strategies adapted to the current demands of social networks. If you want to boost your brand's digital presence and establish authentic connections with your audience, contact us.

Digital micro-communities: The golden strategy for customer loyalty

In a digital world saturated with information and fierce competition, brands face the challenge of establishing authentic and lasting connections with their customers. Digital micro-communities are emerging as an effective solution, allowing companies to cultivate deep and meaningful relationships with specific niche audiences. What are digital micro-communities? Digital micro-communities are small, segmented groups of individuals who share common interests, values or goals, interacting on digital platforms such as forums, social networking groups or messaging applications. These communities offer an environment conducive to building trust and loyalty between brands and consumers. Advantages of micro-communities for brands Authentic engagement: Interaction in micro-communities is more personal and meaningful, allowing brands to better understand their customers' needs and desires. Valuable feedback: Brands can gain direct insights into products, services and campaigns, facilitating continuous improvements and innovations in line with audience expectations. Customer loyalty: By actively participating in micro-communities, brands strengthen customer relationships, increasing the likelihood of repurchase and recommendation. How to create and manage digital micro-communities Identify your target audience: Understand who your ideal customers are and what their interests and needs are. Choose the right platform: Select platforms where your audience is already present and active, such as Facebook groups, Telegram channels or specialized forums. Offer relevant content: Share information, tips and news that add value to the community and encourage members to participate. Promote interaction: Stimulate discussions, run quizzes and create events that encourage member involvement and strengthen ties within the community. Monitor and adjust: Keep track of participation and satisfaction metrics, making adjustments as necessary to keep the community active and aligned with the brand's objectives. Examples of success with micro-communities Companies from various sectors have reaped the rewards of implementing digital micro-communities. For example, some cosmetics brands have created exclusive groups for loyal customers, where they share first-hand launches and receive direct feedback. In the technology sector, specialized forums allow users to exchange experiences and solutions, strengthening trust in the brand. Digital micro-communities represent a strategic opportunity for brands that want to build solid, lasting relationships with their customers. By fostering environments of authentic and personalized interaction, companies not only increase loyalty, but also turn customers into true brand advocates. At Webhouse, we understand the importance of customer-centric digital marketing strategies. If you want to exploit the potential of digital tools to build customer loyalty and boost your brand's growth, contact us.

Subscribe Newsletter

By submitting this form you are giving us permission to use your personal data and to agree to our Privacy Policy.

Follow us on the Web

2025 Webhouse.pt | All Rights Reserved.
Privacy Policy | Conflict resolution | Cookies Policy
Complaint book
Created with  by Webhouse.pt
I accept
This website uses cookies to offer you a more personalized experience. While continuing navigation, you are agreeing to its use. Saiba mais
Contacto no WhatsApp
Contacto no Messenger