Having a website is an essential step for any business that wants to make its presence felt online. However, many entrepreneurs feel frustrated when they realize that, even with a seemingly well-built website, visitors simply... don't arrive. The truth is that having a website isn't enough - people need to find it. And for that, there's a keyword: SEO. What is SEO and why is it so important? SEO (Search Engine Optimization) is a set of strategies to improve the positioning of a website in search engines such as Google. When someone searches for a service or product that your business offers, your website should ideally appear in the first few results. If this doesn't happen, your brand will go unnoticed - even if you have a good website. Good SEO isn't magic - it's technique, consistency and strategy. The main causes of an “invisible” website on Google If your website doesn't appear in search results, some of the causes could be: A lack of relevant keywords: the content of the website needs to be aligned with the terms that potential customers search for. Lack of optimized content: it's not enough to have a presentation page. You need to offer useful, up-to-date and well-structured content. Technical problems with the website: slowness, navigation errors, inaccessible links and lack of compatibility with mobile devices all affect positioning. No backlinks: in other words, other trusted websites pointing to yours. Website not indexed: sometimes the website doesn't even appear on Google because it isn't properly configured to be indexed. Simple strategies to make the website more visible Creating strategic content: blogs, service pages and FAQs focused on customer obstacles. Optimizing titles, descriptions and URLs: small changes can generate big results. Local SEO: include location in content and in the Google Business Profile. Frequent updates: show Google that the website is active and evolving. Metrics analysis: identify what's working (and what's not) to make informed decisions. At Webhouse, we help companies optimize their websites so that they are no longer just pretty - but can also be found. Talk to us and find out how you can stand out in the search engines.