By Webhouse.pt 17 Jul
Having a website is an essential step for any business that wants to make its presence felt online. However, many entrepreneurs feel frustrated when they realize that, even with a seemingly well-built website, visitors simply... don't arrive.
The truth is that having a website isn't enough - people need to find it. And for that, there's a keyword: SEO.
What is SEO and why is it so important?
SEO (Search Engine Optimization) is a set of strategies to improve the positioning of a website in search engines such as Google.
When someone searches for a service or product that your business offers, your website should ideally appear in the first few results. If this doesn't happen, your brand will go unnoticed - even if you have a good website.
Good SEO isn't magic - it's technique, consistency and strategy.
The main causes of an “invisible” website on Google
If your website doesn't appear in search results, some of the causes could be:
A lack of relevant keywords: the content of the website needs to be aligned with the terms that potential customers search for.
Lack of optimized content: it's not enough to have a presentation page. You need to offer useful, up-to-date and well-structured content.
Technical problems with the website: slowness, navigation errors, inaccessible links and lack of compatibility with mobile devices all affect positioning.
No backlinks: in other words, other trusted websites pointing to yours.
Website not indexed: sometimes the website doesn't even appear on Google because it isn't properly configured to be indexed.
Simple strategies to make the website more visible
Creating strategic content: blogs, service pages and FAQs focused on customer obstacles.
Optimizing titles, descriptions and URLs: small changes can generate big results.
Local SEO: include location in content and in the Google Business Profile.
Frequent updates: show Google that the website is active and evolving.
Metrics analysis: identify what's working (and what's not) to make informed decisions.
At Webhouse, we help companies optimize their websites so that they are no longer just pretty - but can also be found. Talk to us and find out how you can stand out in the search engines.