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For years, digital influencers have dominated social media marketing. Brands have invested millions to get their products into the hands (and feeds) of people with huge audiences. But a new update to TikTok may be changing that paradigm: with the introduction of the Symphony AI, a new form of content creation is emerging - and the role of the influencer as we know it may be about to change. What is Symphony and how does it work? Presented as part of TikTok's generative AI expansion strategy, Symphony is a creation tool that allows advertising videos to be generated in an automated way - with script, voice, image and even AI-generated digital “personas”. In other words, a brand can now create a complete advertisement without resorting to a human creator. Symphony is accompanied by other solutions such as Symphony Digital Avatars, where personalized avatars (based on real people or created from scratch) can be used to present a product. In addition, there's Symphony AI Dubbing, which translates and dubs content into other languages, breaking down language barriers on a global scale. The impact for influencers (and brands) The big question is: are influencers becoming obsolete? The answer is: not completely, but the model is evolving. Automation vs. authenticity: although AI is efficient at producing content quickly and at scale, human authenticity is still an asset. Followers continue to value real experiences and genuine opinions. Micro and nano-influencers gain more strength: in a scenario where AI takes over large volumes, creators with specific niches and deeper connections with the audience become even more relevant. The role of the influencer is changing: rather than showing products, the new influencer will be a content curator, a guide who helps filter out the excess of automated information. And now, where are the strategies heading? This news should be interpreted as a warning to brands that still rely exclusively on big influencers or don't diversify their communication channels. Digital presence needs to be built with strategy, purpose and versatility. Having access to AI tools does not mean abandoning the human component. On the contrary: integrating AI-generated content with authentic human experiences can be the difference between more effective campaigns. Are you ready for the new era of digital marketing? The future of social media marketing will be hybrid: between humans and machines, between data and emotion. At Webhouse, we help companies understand and apply the best strategies for each scenario, integrating innovation with authenticity. Talk to us and take your digital presence to the next level.    

In an increasingly competitive market, many companies focus their efforts on acquiring new customers, forgetting a crucial element for long-term success: customer retention. Keeping existing customers is just as, if not more, important than attracting new ones, because loyal customers not only guarantee recurring revenue, they also become brand promoters. Why is customer retention essential? Customer retention refers to a company's ability to keep its customers over time, encouraging repeat purchases and strengthening the relationship. According to Amazon Ads, an effective retention strategy promotes brand loyalty, resulting in repeat purchases and contributing to business expansion. In addition, studies show that retaining existing customers is more cost-effective than acquiring new ones. Satisfied customers tend to spend more and recommend the brand to others, expanding the company's reach organically. Benefits of customer loyalty Cost reduction: Retaining existing customers is more cost-effective than attracting new ones, thus reducing marketing and sales costs. Increased customer lifetime value (CLV): Loyal customers tend to spend more over time, increasing profitability. Word-of-mouth marketing: Satisfied customers recommend the brand to friends and family, consequently attracting new customers organically. Valuable feedback: Repeat customers provide important insights for improving products and services. Effective strategies for retaining customers Excellence in customer service: Offering quality, personalized and efficient service is fundamental to customer satisfaction. Loyalty programs: Rewarding loyal customers with discounts, exclusive offers or accumulative points encourages repeat purchases. Constant communication: Keeping customers informed about news, promotions and relevant content strengthens the relationship. Personalizing the experience: Using data to offer personalized recommendations and offers increases the relevance of the brand to the customer. Effective after-sales: Following up with the customer after the purchase, ensuring their satisfaction and resolving any problems, demonstrates commitment. Metrics for assessing customer retention Customer retention rate (CRR): Indicates the percentage of customers who remain active over a given period. Customer Lifetime Value (CLV): Estimates the net profit a customer generates during their relationship with the company. Net Promoter Score (NPS): Analyzes the likelihood of a customer recommending the brand to others. Investing in customer retention is investing in the sustainability and growth of the business. Loyal customers not only guarantee consistent revenue, they also become brand advocates, contributing to the brand's reputation and expansion. It is therefore essential for companies to develop effective strategies to maintain and strengthen relationships with their customers. At Webhouse, we understand the importance of customer loyalty for the success of your business. We offer customized digital marketing solutions that help you create lasting relationships with your customers. Contact us to find out how we can help you strengthen your customer base and boost your company's growth.

With the advance of artificial intelligence in content creation comes the challenge of maintaining authenticity and human connection in your brand's communications. It is essential to find a balance between technological efficiency and preserving brand identity. The impact of AI on content marketing AI enables the rapid production of content, but can result in generic messages that lack personality. Although it is a powerful tool, overuse can alienate audiences, who are looking for real and meaningful connections. Risks of losing authenticity Excessively automated content can disinterest audiences, who are generally attracted to brands that are close and more intimate. The lack of a human voice can make communication cold and impersonal, damaging the relationship with customers. Strategies for maintaining authenticity Use AI as an auxiliary tool, but not as a substitute: AI should support content creation, but should not completely replace human intervention. Include real stories and experiences in content: Share real cases, testimonies and experiences that reflect the reality of the brand. Maintain the brand's voice and values in all communications: Ensure that the content generated aligns with the company's identity and mission. Encourage audience interaction and feedback: Encourage customers to share their opinions and experiences, creating a genuine dialog. Authenticity remains one of the most important pillars for building lasting relationships with the public. Even with the use of AI, it is essential to preserve the essence of the brand. At Webhouse, we combine technology and creativity to create authentic content that resonates with your audience. Talk to us about developing a content strategy aligned with your brand values.

In an increasingly connected world, building a solid personal brand has become essential for professionals who want to stand out and create opportunities. Personal branding is the way you present yourself to the world, reflecting your values, skills and experiences. What is personal branding? It is the practice of promoting yourself as a brand, highlighting unique skills, values and experiences. It involves creating a consistent identity that resonates with the target audience, differentiating yourself from the competition. Importance in the digital environment A consistent and authentic online presence can open doors to new professional opportunities and strengthen credibility. With social networks and digital platforms, you can reach a wide audience and build a solid reputation. Steps to building a strong personal brand Define clear objectives and your target audience: Understand who you are, what you want to achieve and who you are communicating to. Create relevant and valuable content: Share knowledge, experiences and insights that can help your audience. Maintain consistency in communication and image: Use a uniform language and visual aesthetic across all platforms. Interact with your audience in a genuine way: Respond to comments, participate in discussions and be present. Investing in personal branding is investing in your professional future. A well-built personal brand can be the differentiator in today's competitive market, opening doors and creating meaningful connections. Webhouse is ready to help you develop and strengthen your personal brand in the digital environment. Contact us to find out more about our personalized digital marketing services.  

WhatsApp is one of the most widely used messaging apps in Portugal, and the "Status" feature offers a unique opportunity for businesses to connect with customers in a direct and personal way. What is WhatsApp Status? Status allows you to share temporary updates, visible for 24 hours, similar to "stories" on other platforms. It's a feature that can be used to share texts, photos, videos and GIFs with contacts who have your number saved. For companies, this means a direct and less intrusive way of communicating with customers. Advantages of using Status for companies Direct reach: Immediate communication with contacts who have already shown interest in your brand. High engagement: Attractive visual content increases interaction and keeps the brand in consumers' minds. Zero cost: Free tool within WhatsApp Business, with no need for additional investment. Exclusivity: Allows you to share exclusive content with your closest customers, strengthening the relationship. Effective strategies for using Status Promotions and special offers: Promote discounts and promotional campaigns quickly and directly. Product or service demonstrations: Show behind the scenes of your company or how your products work. Testimonials from satisfied customers: Share positive feedback to increase credibility. Proximity and intimacy: Humanize the brand by showing the daily life of the team and internal processes. Integrating the WhatsApp Statu into your marketing strategy can be an effective way of strengthening customer relationships and increasing sales. It's a powerful tool that, when used well, can differentiate your brand in the market. At Webhouse, we offer customized solutions to optimize your company's digital presence. Contact us to find out more about how to use digital marketing strategically.