Brand Uniformization
Whatever your industry, or size of your market, your brand must be careful, equated with the values of your company and with a strong identity of its own.
The
physical or digital communication formats,
be it an advertising board,
outdoor,
an moopie,
stationary,
banners,
etc, must be carefully crafted serving the purpose for which they were created while retaining their identity base as parts of a whole.