The best time to send retail SMS marketing messages

Retailers use SMS marketing in many ways, but the number one way that retailers use SMS is to promote and sell their products. SMS marketing is low cost and has the best open rate and click-through rate of all marketing channels, so for retailer

10 December, 2018 textmarketer textmarketer

Retailers use SMS marketing in many ways, but the number one way that retailers use SMS is to promote and sell their products. SMS marketing is low cost and has the best open rate and click-through rate of all marketing channels, so for retailers, it gives them a great return for their money.


SMS response rates 45% – Email response rates 6%
(Source: Gartner)


But SMS marketing only works when the message and timing is right. Sending a great message with a fantastic offer in at 3:00 am, will NOT get you a good response and will more than likely annoy people. Nor will only sending one text message on the final day of your sale, only giving customers a couple of hours to make a purchase.


Here at Text Marketer, we have undertaken our own research, looking through hundreds of thousands of messages and tons of data, looking at what the best times in the day are for retailers to send SMS marketing messages, along with some of the best days and specific times of the year.


Best times in the day to send SMS campaigns


8:00 am – 12:00 pm – Mornings are a popular time to send messages, this is because people are arriving at work, checking emails, and tend to have time to read messages and even have a quick shop online.


5:00 pm – 9:00 pm - Early evenings and before people are getting ready for bed is the final time in the day to send a text message. Sending a message much later than 9:00pm means customers may not have enough time to buy from you or may decide to leave it till the morning and forget about it completely. But also, you are approaching bed time so customers might not like a message after this point.


Schedules for sms marketing

Send SMS Marketing


Best times in the day to send SMS campaigns - Weekends


Saturday, 8:00 am – 12:00 pm – Very few messages are sent after 1:00 pm as people tend to be busy with family or friends. So send the message early but after they get up, as people tend to like a little lie in – give them time to add a trip to your store into their plans.


Sunday, 9:00 am – 12:00 pm – Again businesses tend to send morning texts, giving people time to think about your offer before being busy. These messages are being sent out slightly later, starting at 9:00am instead of 8:00am on Saturday.


Sunday, 4:00 pm – 7:00 pm – The final time in the week to send a text message to customers is late afternoon/early evening. Most people have finished doing what they are doing for the weekend and are ready to relax and sit down for some personal time.


Send SMS Marketing


Best days to send SMS


Fridays – Friday is the most popular day to send SMS marketing messages, with a huge 44%increase in SMS campaigns being sent out on a Friday compared to the next most popular day.


Best time in the year to send SMS


Black Friday & Cyber Monday – It goes without saying, the biggest day for retailers is Black Friday. So send a message on Friday and a few messages leading up to it as well. And don’t forget Cyber Monday which is also huge.


December – During the lead up to Christmas, most retailers have a sale on and getting customers to buy from you during the Christmas period can be hard. With so many other stores and a huge variety of presents to buy for friends and family, making your store stand out can be hard. But with a couple of well-timed text messages that allow customers to claim the offer in store or online, consumers will come to your shop and purchase from you rather than your competitors.


January sales – Just after Christmas comes the big January sales, these tend to start on Boxing Day, but some retailers are starting their online sales on Christmas Eve. Send a text message on boxing day and multiple times during January can help you boost sales. You could even send a text message on Christmas Eve or late Christmas evening.


Valentine’s Day – Valentine’s day is another big event for retailers with £518 million spent on gifts. So sending a text message with gift ideas to customers, means they will look good and they will be happy with you and your help.


Mother’s and Father’s Day – Both are big days in the calendar for retailers, with Mother’s Daybeing the most popular occasion for buying a card after birthdays and Christmas (sorry Dad). Send a text message out about cards and gifts a week before, and even the day before for those who have forgotten.


Spring & Summer sales – Both Spring and Summer sales are great ideas, a simple SMS can boost sales in the new stock, or even send a text at the end of the sale to clear as much stock as you can.


Birthdays – What we are seeing more and more of now is Birthday messages to customers with a personalised Birthday offer on. This is a great way to make a customer smile, feel special and even get a sale out of it.





SMS Marketing

marketing channels

Sms response rates

email response rates 

written message

promotional campaign by sms

send SMS campaigns

times to send sms marketing


Cyber Monday


The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

Recent Articles

Search Engine Optimization (SEO)

Most companies often underestimate the visibility of their websites. But think about it. If your website is not highly visible, then no one will visit your website. If no one visits your website, then why spend so much money building one?   We, at OC Digital, has successfully ranked many business on Page #1 of Google and Yahoo with 90% of them seeing an increase in organic traffic by at least 500%. This is exactly how committed we are when it comes to helping our clients rule the search engines.   What is SEO? Search engine optimization (SEO) is imperative as a long-term strategy for businesses to boost their website’s ranking in un-paid or organic search results. A website with better ranking fairs higher visibility, due to increased search engine traffic at zero cost.   The importance of SEO is evident with the readily increasing number of users searching for what they need on the Internet, be it products, services and all kinds of information. As such, the best way to generate high search volume without exhausting your budget is through a well search engine optimized website, which has a good chance of winning traffic from organic search engines with the right set of keywords.   As a premier provider of affordable SEO services in Singapore, we have the technical know-hows and resources to optimize your website so that it can be located quickly and easily by any search targeting keywords and phrases related to your business. Our comprehensive SEO services also include competitor analysis and keyword research so that you would have the information you need to keep your business competitive.   With the constantly improving search engine algorithms, our qualified team is always abreast of the latest trends and technolgies to ensure that we deliver effective and outstanding results the ethical way!  

Facebook Marketplace

Facebook Marketplace was introduced in 2016 as a place for people to buy and sell within their communities. Think Craigslist, but with Messenger.   But plans to incorporate more brands into the platform mean that big changes are underway. In June 2018, Facebook announced the option for businesses to place ads in Marketplace. And soon Facebook will add more B2C options to the C2C platform.   In other words, think Amazon with a hyper-targeting algorithm.   So, how does Facebook Marketplace work exactly? And what can businesses do to prepare? Read on to learn which features are currently available and how to plan for what’s in store.     What is Facebook Marketplace? Facebook Marketplace is an online shopping channel. It’s a place for Facebook users to buy and sell from each other locally.   As of May 2018, Marketplace is used in more than 70 different countries by more than 800 million people each month.   You can access Facebook Marketplace in the Facebook app and on desktop: On mobile, click the white storefront symbol at the bottom of the app on iOS and at the top of the app on Android. On a desktop web browser, click the red and white storefront symbol in the left margin.   Listings in Facebook Marketplace are organized by categories like Entertainment, Vehicles, Housing, and Hobbies. Shoppers can filter searches by price and location, and save listings for future reference.   Each listing can contain up to 10 photos along with a description of the product. Interested customers can message sellers directly on Messenger to ask questions.   Facebook Marketplace ads Ads in Facebook Marketplace appear in-feed when someone browses.   These placements have the advantage of reaching people where they are shopping. Advertisers have seen a marked increase in conversion rates compared with News Feed placements.   Facebook Marketplace Shop listings For now, only companies in the US can apply to list and sell products in Facebook Marketplace. Auto dealerships in certain locations are also allowed to list vehicles through inventory partners.   Brand listings currently appear in two areas on Marketplace: in the Shop category and in the Daily Deals category. (As of January 2019, this content is only visible to US users.) Only hand-selected businesses that offer brand-name products at discounted rates are eligible for the deals program.   Facebook doesn’t charge list fees or take a cut of commissions. So for brands approved to list products, Marketplace is essentially a free, organic distribution channel. But Marketplace listings require a Facebook Checkout integration, which charges a $.30 and 2.9 percent fee for every transaction.     When you plan your next online retail and social media marketing strategy, make sure that your Marketplace efforts align with your overall goals.  

5 Automated Marketing Rules You Must Follow

If you work with marketing you should know how difficult it is to keep up with customers today. They do in-depth research before any purchase and expect brands to be relevant and help them at all stages of the consumer process.   This sounds like a lot, but the same technological advances that have given all this power to increasingly demanding customers can also help your brand.   Machine learning is a tool that helps your work meet people's expectations. It serves to create automated marketing campaigns on a large scale, delivering the right message to the right consumer, in the right place and at the right time, pleasing people to the right extent and delivering the results expected by advertisers.   According to data from hundreds of brands using machine learning to improve their marketing strategies, the best results are obtained by those who follow five fundamental rules to succeed in this era of automated marketing.     1. Optimize for growth, not for efficiency Machine learning only works for what we do optimize. If some brands are obsessed with efficiency, or by measuring each die separately, the best performers seek profitable growth and have a holistic view of marketing.   One example is HomeAway. When it focused on long-term profit rather than short-term ROI, the company was able to grow dramatically and even increased revenue for 2017 by 115% over the previous year.   Another case is online financial services companies like Betterment. Instead of focusing only on search or just video, the company put the two to work together. He followed the signs of intent from those who searched for keywords linked to the financial system on Google to engage those same people on YouTube. As such, the brand significantly improved its campaign on the video platform, and also increased brand searches by 245% on Google.   2. Conquer the best customers You may have heard the general rule that 20% of customers generate 80% of profits. But most advertisers win new customers as if they are all the same. Instead of investing in people less likely to deliver results, the best professionals use machine learning to focus on the most valuable customers in the long run - that is, they are automatically reaching people with higher customer lifetime values.   There are recent data from tourism companies that have found that the best customers are not always the ones who book the more expensive trips, but those who travel more often. That is why the industry focused on these high-value customers, rather than giving importance to short-term ROI.   Using machine learning, brands profit more from customers with whom they are more likely to do more business and over time.   3. Earn more with the customers you already have The best professionals focus on increasing the CLV of current customers. By gaining more over time with each customer, brands can invest in winning more people. Better than that: they earn even more customers than the competition.   The best professionals increase CLV using machine learning to improve cross-selling and reduce losses. For cross-selling, the brands map out what the customer is thinking about buying and anticipate by announcing just that product. To reduce losses, brands identify high-value customers who are at risk of not buying, and make unique offers to increase retention.   After launching its first cross-selling and loss-reduction campaign, Allstate insurer increased retention 2.4 times, and found that cross-selling was 4 times more efficient than repurchasing customers.   4. Enhance your creative In a world where digital marketing is increasingly automated, the power of your brand, the personalization of your ads and the emotional connection you create with people, make all the difference.   In search campaigns, machine learning can create hundreds of tailored ads for a single keyword, using a tool called a responsive search ad. It creates unique pieces from some titles and descriptions, automatically impacting the right person the right way.   On YouTube, some advertisers use machine learning to customize content on a large scale. Frito-Lay has identified YouTube's most popular content categories for every audience since the 1990s. They've used the Youtube Director Mix tool to create a variety of pieces for each of these major categories.   In the end, they configured the campaign so that the right piece hit the right person at the right time. Anyone who decides to watch a clip, for example, can be impacted by a piece that has to do with music.   5. Invest in the best mobile experiences No matter the beauty or efficiency of your ad. If the mobile experience you offer is bad, your customers will not convert. And the best professionals understand the value of quick, non-scared experiences.   With automated marketing, bidding algorithms with machine learning automatically direct customers to sites that convert better. So sites that do not do so well on the mobile are behind.   We see brands adopting new technologies such as Progressive Web Apps or Accelerated Mobile Pages to increase the speed and experience of their mobile sites. For example, Alibaba, which already has a fabulous conversion rate, launched a Progressive Web App and saw its conversions increase by 76%. Yeah...   Article Moral Top professionals are usually better than others in all five of these rules. Have you thought about competing with a marketeer who focuses on maximizing profits instead of efficiency, which focuses on acquiring the best customers, who makes more money for each customer acquired, whose website converts better and has better and more attractive content? In the web market where everyone chases their place in the sun, what hypotheses will you have against top professionals?
2019 | All Rights Reserved.
Complaint book | Conflict resolution | Cookies Policy
Created with  by
Contacto no Whats App
I accept
This website uses cookies to offer you a more personalized experience. While continuing navigation, you are agreeing to its use. Saiba mais