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Role of social networks and opinion influencers in Marketing

If you have an Instagram account, you've already noticed that influencers have become a key part of brands. In 2022, the idea that the brand is more than the products, but its values and principles is even stronger. Consumers seek more transpa

01 April, 2022 webhouse.pt webhouse.pt webhouse.pt

If you have an Instagram account, you've already noticed that influencers have become a key part of brands. In 2022, the idea that the brand is more than the products, but its values and principles is even stronger.

Consumers seek more transparency about business practices and the people they follow. Content creators become efficient communication tools to spread messages related to a brand's values, such as responsibility and social commitments, in addition to products and services.

Brands that know how to leverage their relationship with content creators are the ones that are most successful.

 

  • Social commerce and influencers

 

The growing consumption of social networks in recent years, especially after Covid, led to the rise of social commerce. The platforms seek to provide smarter solutions for consumers to be inspired and shop in one place, while creating solutions for brands to personalize the shopping experience with relevant ads.

Social commerce drives customer action and greater audience participation, and influencers and creators are crucial to this conversion.

If in the past it was already important, in 2022 a brand should include influencer marketing more in its strategy, because if a brand is not talked about on social media, it can run the risk of not existing.

 

If you want to get your business off the ground and take your brand to the next level, it's time to invest in Social Media Management, Marketing Campaigns and many other services we have for you!

Learn more at: Serviços Web | Agência Marketing e Desenvolvimento Web (webhouse.pt) and elevate your brand!

The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

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