Currently, changes are common and companies need to be prepared for updates, evolutions and new ways of acting to maintain the relationship and build customer loyalty. With that in mind, we've selected some tips to help ensure good contact with your audience in uncertain times.
As the customer becomes more demanding, getting their attention becomes more difficult and understanding the key elements to ensuring a customer's loyalty it's the key to success these days.
Maslow's hierarchical pyramid of needs says that the human being needs, first of all, is to feel safe. According to the Adyen Report, a global payment platform, the Portuguese are concerned about the security of their purchases. 31% still do not feel safe in the presence of strangers. 4 out of 10 Portuguese say they make detours in stores that have lines, because they don't feel comfortable.
Cleaning payment points is also important for customers, contactless and self-buching are some solutions and trends.
With the pandemic, companies that adapt to offer their services online will bring consumers closer and increase their sales, as this is a trend that is expected to continue in the coming years.
Physical stores are also a reality and a preference of 5 out of 10 Portuguese, who prefer to do their shopping in stores closest to their home. And 23% revealed that they are more loyal to stores close to them.
Today's consumers are increasingly concerned about the origin of the products, their value chain, their views on ethics or social responsibility of the brands they buy. 33% of the consumers say they are more likely to shop at stores with ethical suppliers or supply chains, and 42% are more concerned about the ethics of a business establishment uses to communicate their values.
For the relationship to grow with quality, build relationships and communicate with your customers, to understand exactly what their needs are and how your brand can solve them invest in security, technology and be online and physically close to your target audience.
To create the ideal marketing strategy for your company, attract and retain your customers, Webhouse is your digital partner!
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