Custom made software - what is it?
You've probably heard this term associated with services provided by technology companies. In this article we'll look at exactly what it consists of and what its advantages and disadvantages are. The meaning Custom made softwa
16 June, 2019
webhouse.pt
webhouse.pt
webhouse.pt
You've probably heard this term associated with services provided by technology companies. In this article we'll look at exactly what it consists of and what its advantages and disadvantages are.
The meaning
Custom made software, as the name suggests, means developing customized software for a particular customer. The objective is to respond to a specific need, reason why, is developed from scratch. For example, a restaurant may have a need to manage the food stock and expiration dates. In this case the development of a software intended to make stock management, with the particularities necessary to this particular business, can be developed.
Advantages / disadvantages of custom software
The great advantage of custom software is that it is entirely designed to meet a particular need. The customer is thus able to have a final product that perfectly matches what he was looking for and responds perfectly to his needs.
As an alternative to the development of custom software, you can simply use an existing software that meets your needs at least in part. The great advantage of this approach is often the cost. Developing custom software is usually more expensive than using an existing software. In the first case, a programming team will develop software from scratch, while in the second case it is already developed and probably part or all of the production cost of the software is already paid.
The aspect referred above is also responsible, in part, for the variation in the cost of developing a website. If you prefer to develop a website from a template the costs tend to be lower when compared to develop an entire website from the scratch.
On the other hand, although more competitive in terms of costs, the use of software already developed, may not respond perfectly to the details and needs of the customer.
Choosing a Development Company
When you want to develop customized software, the first step you have to go through is the choice of the company that will develop the project. In this aspect there are several companies in the area in Portugal to provide this type of service. The ideal is to always ask for proposals from various software development companies, such as Web House, for example, and thus be able to compare between the various ones.
Keep in mind some key things:
- Use of popular languages / technologies - you should try to use languages, in the programming of your software, that are popular and had an extensive support historically. In this way they can guarantee their subsistence over time;
- Monitoring during the development process - while the software is developed it is very useful for the company to closely meet with the Client. Only in this way the final work respond exactly to the client's needs and ambitions;
- Long-term support - No software is an enclosed product. It is normal that, with the passage of time and more intensive use of it, it is necessary to make some corrections of bugs and optimizations. So it is of utmost importance for the company to ensure long-term support of the software.
Conclusion
Custom software development can be a great way to meet a specific business need of a company. Through the programming of a customized software the company can have gains in efficiency and quality of its processes. Although development of custom software is often more costly than the use of software already developed, it can be rewarding in the long run.
The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.
Recent Articles
Authenticity in times of AI - How to maintain the essence of your brand
With the advance of artificial intelligence in content creation comes the challenge of maintaining authenticity and human connection in your brand's communications. It is essential to find a balance between technological efficiency and preserving brand identity.
The impact of AI on content marketing
AI enables the rapid production of content, but can result in generic messages that lack personality. Although it is a powerful tool, overuse can alienate audiences, who are looking for real and meaningful connections.
Risks of losing authenticity
Excessively automated content can disinterest audiences, who are generally attracted to brands that are close and more intimate. The lack of a human voice can make communication cold and impersonal, damaging the relationship with customers.
Strategies for maintaining authenticity
Use AI as an auxiliary tool, but not as a substitute: AI should support content creation, but should not completely replace human intervention.
Include real stories and experiences in content: Share real cases, testimonies and experiences that reflect the reality of the brand.
Maintain the brand's voice and values in all communications: Ensure that the content generated aligns with the company's identity and mission.
Encourage audience interaction and feedback: Encourage customers to share their opinions and experiences, creating a genuine dialog.
Authenticity remains one of the most important pillars for building lasting relationships with the public. Even with the use of AI, it is essential to preserve the essence of the brand.
At Webhouse, we combine technology and creativity to create authentic content that resonates with your audience. Talk to us about developing a content strategy aligned with your brand values.
Personal branding - The key to standing out in the digital marketing
In an increasingly connected world, building a solid personal brand has become essential for professionals who want to stand out and create opportunities. Personal branding is the way you present yourself to the world, reflecting your values, skills and experiences.
What is personal branding?
It is the practice of promoting yourself as a brand, highlighting unique skills, values and experiences. It involves creating a consistent identity that resonates with the target audience, differentiating yourself from the competition.
Importance in the digital environment
A consistent and authentic online presence can open doors to new professional opportunities and strengthen credibility. With social networks and digital platforms, you can reach a wide audience and build a solid reputation.
Steps to building a strong personal brand
Define clear objectives and your target audience: Understand who you are, what you want to achieve and who you are communicating to.
Create relevant and valuable content: Share knowledge, experiences and insights that can help your audience.
Maintain consistency in communication and image: Use a uniform language and visual aesthetic across all platforms.
Interact with your audience in a genuine way: Respond to comments, participate in discussions and be present.
Investing in personal branding is investing in your professional future. A well-built personal brand can be the differentiator in today's competitive market, opening doors and creating meaningful connections.
Webhouse is ready to help you develop and strengthen your personal brand in the digital environment. Contact us to find out more about our personalized digital marketing services.
WhatsApp Status - The discreet tool that can boost your business
WhatsApp is one of the most widely used messaging apps in Portugal, and the "Status" feature offers a unique opportunity for businesses to connect with customers in a direct and personal way.
What is WhatsApp Status?
Status allows you to share temporary updates, visible for 24 hours, similar to "stories" on other platforms. It's a feature that can be used to share texts, photos, videos and GIFs with contacts who have your number saved. For companies, this means a direct and less intrusive way of communicating with customers.
Advantages of using Status for companies
Direct reach: Immediate communication with contacts who have already shown interest in your brand.
High engagement: Attractive visual content increases interaction and keeps the brand in consumers' minds.
Zero cost: Free tool within WhatsApp Business, with no need for additional investment.
Exclusivity: Allows you to share exclusive content with your closest customers, strengthening the relationship.
Effective strategies for using Status
Promotions and special offers: Promote discounts and promotional campaigns quickly and directly.
Product or service demonstrations: Show behind the scenes of your company or how your products work.
Testimonials from satisfied customers: Share positive feedback to increase credibility.
Proximity and intimacy: Humanize the brand by showing the daily life of the team and internal processes.
Integrating the WhatsApp Statu into your marketing strategy can be an effective way of strengthening customer relationships and increasing sales. It's a powerful tool that, when used well, can differentiate your brand in the market.
At Webhouse, we offer customized solutions to optimize your company's digital presence. Contact us to find out more about how to use digital marketing strategically.
Social media: What still works today and what's already behind us
The world of social media is constantly changing. Tactics that once guaranteed success can now compromise the effectiveness of digital marketing strategies. In this article, we explore the practices that continue to generate positive results and those that no longer meet user expectations.
Tactics that continue to work:
1. Authentic storytelling
Telling real and engaging stories allows brands to establish an emotional connection with their audience. This approach humanizes the brand and helps followers identify with its values and mission.
2. Video content
The video format remains one of the most effective for capturing users' attention. Short, informative or entertaining videos, adapted to each platform, tend to generate more engagement and shares.
3. Interaction with the community
Responding to comments, messages and mentions shows that the brand values the opinion of its followers. This interaction strengthens the relationship with the public and encourages loyalty.
4. Collaboration with influencers
Partnerships with influencers who share the same values as the brand can extend the reach and credibility of campaigns, especially when the content is co-created in an authentic way.
Tactics that no longer produce results:
1. Exclusive focus on promotional content
Posts that focus solely on promoting products or services, without offering additional value, tend to alienate followers. Users are looking for content that informs, entertains or inspires.
2. Ignoring data analysis
Disregarding the metrics and insights provided by platforms prevents strategies from being optimized. Data analysis is essential for understanding audience behavior and adjusting marketing actions.
3. Excessive use of hashtags
Indiscriminate use of hashtags can be interpreted as spam and reduce the reach of publications. It is preferable to use relevant and specific hashtags that really add value to the content.
Keeping up to date with trends and behavior on social networks is fundamental to the success of digital marketing strategies. Adopting effective practices and abandoning obsolete tactics allows brands to build a solid and meaningful online presence.
At Webhouse, we are ready to help you develop and implement content strategies adapted to the current demands of social networks. If you want to boost your brand's digital presence and establish authentic connections with your audience, contact us.
Digital micro-communities: The golden strategy for customer loyalty
In a digital world saturated with information and fierce competition, brands face the challenge of establishing authentic and lasting connections with their customers. Digital micro-communities are emerging as an effective solution, allowing companies to cultivate deep and meaningful relationships with specific niche audiences.
What are digital micro-communities?
Digital micro-communities are small, segmented groups of individuals who share common interests, values or goals, interacting on digital platforms such as forums, social networking groups or messaging applications. These communities offer an environment conducive to building trust and loyalty between brands and consumers.
Advantages of micro-communities for brands
Authentic engagement: Interaction in micro-communities is more personal and meaningful, allowing brands to better understand their customers' needs and desires.
Valuable feedback: Brands can gain direct insights into products, services and campaigns, facilitating continuous improvements and innovations in line with audience expectations.
Customer loyalty: By actively participating in micro-communities, brands strengthen customer relationships, increasing the likelihood of repurchase and recommendation.
How to create and manage digital micro-communities
Identify your target audience: Understand who your ideal customers are and what their interests and needs are.
Choose the right platform: Select platforms where your audience is already present and active, such as Facebook groups, Telegram channels or specialized forums.
Offer relevant content: Share information, tips and news that add value to the community and encourage members to participate.
Promote interaction: Stimulate discussions, run quizzes and create events that encourage member involvement and strengthen ties within the community.
Monitor and adjust: Keep track of participation and satisfaction metrics, making adjustments as necessary to keep the community active and aligned with the brand's objectives.
Examples of success with micro-communities
Companies from various sectors have reaped the rewards of implementing digital micro-communities. For example, some cosmetics brands have created exclusive groups for loyal customers, where they share first-hand launches and receive direct feedback. In the technology sector, specialized forums allow users to exchange experiences and solutions, strengthening trust in the brand.
Digital micro-communities represent a strategic opportunity for brands that want to build solid, lasting relationships with their customers. By fostering environments of authentic and personalized interaction, companies not only increase loyalty, but also turn customers into true brand advocates.
At Webhouse, we understand the importance of customer-centric digital marketing strategies. If you want to exploit the potential of digital tools to build customer loyalty and boost your brand's growth, contact us.
2025 Webhouse.pt | All Rights Reserved.
Created with by Webhouse.pt
I accept
This website uses cookies to offer you a more personalized experience. While continuing navigation, you are agreeing to its use.
Saiba mais
