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The Importance of Organic Website Traffic

If you have a business you probably already know the importance of having a website where you can expose the products you sell, show previous projects, make your team known and provide contact information. However, this is not enough by itself to att

02 June, 2019 webhouse.pt webhouse.pt webhouse.pt

If you have a business you probably already know the importance of having a website where you can expose the products you sell, show previous projects, make your team known and provide contact information. However, this is not enough by itself to attract new customers. For this you need organic traffic. Never heard of it? Don't worry, this article explains everything.

 

Meaning of organic traffic

Once your website is online, and the entire development process and choosing content and design has gone, you should focus on attracting visitors to it. This task may not be as simple as it sounds. There are two main ways a potential customer can reach your website: by direct referral from you, or by a Google search. This is where the concept of organic traffic comes in. All the traffic coming from search engines is precisely what is called organic traffic. If a user searches for a particular product on Google and your website shows up well in search results, this will likely result in a click to your page. This new visitor is thus considered organic traffic.

 

Importance of this traffic

Organic traffic is of the utmost importance when you are looking for your business to attract new customers. If your website is not indexed by Google or appears poorly positioned in the search results, this will make it very difficult for new customers to appear. Think of this as a traditional physical store in a city. If you are in a high-traffic area, where people usually go whenever they need to make a purchase, they are more likely to succeed than if they are on a hidden street. In the first case it is in a place of more prominence and more easily located. On the other hand, in the second situation, you are in a difficult location that few people will know and therefore less likely to remember you if they need to make a purchase that you could satisfy.

 

Strategies for Getting More Organic Traffic

The main way to get more organic traffic to your website is through SEO. SEO is the acronym in English for "Search Engine Optimization" and refers to all the work of optimization of websites whose final objective is precisely the listing in a privileged position in Google. To ensure that Google knows your website and positions you in a prominent position when someone searches for the goods or services you sell, you need to put into practice a series of strategies in the development and maintenance of your website that stimulate your credibility with the the most widely used search engine worldwide. Often used in conjunction with these techniques is also the investment in Google Adwords campaigns whose result can be quite rewarding.

 

Conclusion

Organic traffic is a key factor if you want to increase the number of customers in your business. To capture this type of traffic you need to ensure that you meet all the rules and requirements in order to improve your presence in Google's search results. The set of actions that aim to achieve this goal is called SEO (Search Engine Optimization)

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