Should I invest in Google Adwords?

If you are looking to get more customers for your business, the short answer to this question is: Yes, probably. In this article we'll look first at what exactly is the Google ads system  and how it works. We'll cover later the effectiveness of these ads.

What are Adwords?

You may have noticed that when you search for a certain term on Google, a set of links labeled "Advertisement" appear at the top of the search results. This set of ads correspond precisely to companies that have active Google's Adwords service. They invest a certain amount of money so that Google places his website on a relevant position when a user searches for the goods or services sold by the company.

Google Ads Effectiveness

An important aspect for any business owner before they consider investing in Google ads is to realize the return they can give. As a rule, the effectiveness of these ads is quite high. Nowadays Google is the most popular search engine, used worldwide whenever a consumer seeks to acquire a particular product. So, having a relevant place in Google's search results makes a very significant advantage over competitors.

Another important factor, to analyze in conjunction with effectiveness, is the cost involved. The advantage is that these are entirely flexible. This means that it is the entrepreneur who chooses how much to spend. There is no fixed value. The more you invest, the more often your ad will show. On the contrary, if you invest a lower value, your ad will be shown less often.

How to get started

Google Adwords uses a fairly complete platform for setting up your ads. In fact, having huge potential and having lots of information can make its use complex for less experienced users. For this reason, entrepreneurs often hire this type of service from specialized companies such as Web House that offers a specific service of adwords campaigns. The advantage of this approach is that you do not need to spend the time to learn how the platform works, and configure it to use your budget the more efective way.

A practical example

For this example we consider a businessman in the area of ​​maintenance of air conditioners. If you invest in Adwords, you can choose to have your ad shown when someone searches Google for "air conditioning", "air conditioning malfunctions", "air conditioning repair", among other expressions. So, whenever someone searches with one of these keywords, your website will appear in a prominent place. The number of times your ad appears will be related to the budget you've set for your campaign. A higher budget means it will appear more often than if you set a lower budget. You'll also have access to a set of statistics to track the behavior and effectiveness of your ad.

Conclusion

Google Adwords can give your business a real boost. By putting your website on the spotlight, when your potential customers search for options on the most widely used search engine worldwide, you're distinguishing yourself from the competition. You can get more contacts from interested costumers and, consequently, increase your sales volume.