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Smartphone games - a 62 billion euros industry

It seems hard to believe but the smartphone games market last year generated 70.3 billion dollars (about 62 billion euros). In this article we propose a look at this area that has been conquering people on a constant basis. Such people whose profile

11 May, 2019 webhouse.pt webhouse.pt webhouse.pt

It seems hard to believe but the smartphone games market last year generated 70.3 billion dollars (about 62 billion euros). In this article we propose a look at this area that has been conquering people on a constant basis. Such people whose profile might cause you some admiration. Over 55 is the age group with most players. Surprised? Keep reading.

 

Who plays on the smartphone?

2.1 billion people play on their smartphone frequently. It is an impressive number that has been increasing year after year. In addition to this growing trend, there has been a change in the typical player profile. The main relevant data is the exponential growth of female players. In fact, today, 63% of players are women. This was a clear reversal of what was a world usually frequented by men.

With respect to the age group of the players, also has been seen a modification during the last years. There has been a loss of importance of younger players in favor of older players. In 2018 only 8% of players were aged between 13 and 17, while players over 55 were 23%.

Whether it's to spend time, look for distraction or entertainment, the truth is that smartphone games have been conquering people at a rare pace seen in other areas.

 

Games for all tastes and wallets

Two factors frequently cited as responsible for the growth of this market are the diversity of games, as well as the fact of having a low price or being free.

The great offer of games allows games to suit all tastes. We can say that there are interesting games for all types of people, with all kinds of interests and abilities. Occasional players with little experience of games or people who like to play since the first consoles appeared, will find games that suit their personal tastes.

Another very relevant aspect, which has contributed to the massification of smartphone games, is the fact that its cost is low or free, most of the time. This makes games easily accessible to everyone. Anyone can simply try out a game and remove it if they do not like it. All this without any complicated process or relevant costs. As opposed to the traditional console market, where a person needs to buy the console (which already has a high price) and then the games (also with a relatively high price), playing on the smartphone is incomparably easier and cheaper.

 

Conclusion

The smartphone game market has been growing steadily over the past few years and providing revenue to those who invest in the development of smartphone applications. The two factors that contributed a lot to this are the great diversity of games, as well as their affordable or often free price. This has allowed a massification of the players whose typical profile has been changing, namely with the interest of the female audience  and the people of a more advanced age group.

The internet develops and renews itself in micro seconds, making today's truth, information out of date in minutes, hours or days. All information in this article is valid and current on the date of publication.

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