5 tips to increase engagement on Instagram

Being present and having an audience on Instagram is not enough. People need to be involved and interact with the content. Get to know the tips we have to give you!

It has been a long time since  Instagram  ceased to be a simple digital photo album, where users shared, through photos and videos, moments of their day-to-day life with their followers. With the popularization of the platform and the number of users constantly growing, businesses began to realize that, by investing effort, resources and time, Instagram can be a powerful tool that can help them build their brand and an audience. on digital.

However, to achieve good results, having an audience is not enough. People need to  be involved  with the brand and  interact with the contents . It is through this interaction – comments, shares or the number of times the publication has been saved – that brands are able to understand whether the content they are producing and sharing is having an impact on the people who see it.

If your goal for this year is to  increase  your brand's  interactions on Instagram , keep reading this article and get to know the 5 tips we have to give you:

1. Bet your chips on stories

If the goal is  to increase  your brand's  interaction on Instagram, producing more content for stories  is a start. According to a case study done by  Social Insider ,  in 2021, the number of  stories  shared doubled compared to the previous year. This is essentially due to the need for brands to diversify their content strategy, to make known the essence of the brand and to understand the return that this format brings them.

So, if you also want to breathe new life into your content strategy and focus on producing more content in  stories , here are three tips that will help you increase your brand’s interaction on Instagram:

1. Use  stickers : they are native Instagram tools and excellent allies to promote interaction. There are several options, from polls to questionnaires, and even links. Understand which fits best with what you want to share;
2. Share a  storyboard : despite being a type of content that requires planning, the probability of having followers involved and interested in seeing the content until the end is greater. In addition, the message is generally clearer and composed of a principle, middle and end;
3. Hashtags  : Hashtags  in  stories  also  work beautifully. They help increase reach and allow content to be discovered by new audiences. This is because, when a user searches for a  hashtag  on Instagram, if it is relatively large, he will not only be able to see the  feed publications  associated  with that hashtag ,  but also to view the  active stories in real time associated with that hashtag. , including yours.

2. Use and abuse carousels

For the more distracted, the carousel is a format that allows you to share up to ten images per publication. It is mostly used when you want to share more informative or  storytelling content , which makes it more likely to be shared, saved or receive more interactions. However, as it is a versatile format, it is not limited to this content and, with the right strategy, it can help you achieve your goals on Instagram, whether they are increasing reach,  increasing interaction , reaching new audiences or increasing your sales.

3. Bet em reels

At the end of last year, Instagram announced that the objective for the new year was to improve  messaging  and video resources and, as such, at the beginning of this year, we witnessed a series of tests of new  features  in line with this premise.

The monetization of  reels was introduced  – which only encouraged (even more) the production of this format –,  updates were presented  that give more video editing options and, more recently, they began to test a content presentation model where publications occupy more space. screen (very video-oriented) and will also start to show more  reel suggestions  in  users' home feed  .

With the spotlight clearly on  reels , it's easy to see that the platform's algorithm works in favor of those who prefer this format – and the results can come in the form of new followers and increased levels of  interaction.

If you are curious and are going to venture into  reel production , we leave you with some  insights :

• Reels  that feature people perform  better;
• Music makes all the difference. Make sure you choose a song or audio from the Instgram library;
• Sharing  reels  in  stories  helps to increase the number of views;
• There are still many users watching video without sound, so adding subtitles will help to retain more views;
• Share your  reels  in your  feed  and, if you want, choose a cover for the video to match the rest of yours

4. Put your brand in the eyes of the world

Promoting your content is an easy way to generate  more interactions  and, when well planned and thought out, it can even give you a boost in the growth of the number of followers.

There are millions of active users on Instagram and you don't know if your next customer isn't out there waiting to discover the best that your brand has to offer. All you need to do is lend a hand!

In short,  boosting  your posts can be a strategy to reach the right people.

5. Use relevant hashtags

Hashtags are   unquestionably a reach strategy.

But greater reach often translates to higher interaction numbers.

So, if you are still wondering whether or not you should invest time and effort in  hashtags , follow our advice and start including them in your strategy!

The truth is, there are no quick shortcuts. It is necessary to invest time in producing good content, encouraging community participation and  interacting  with followers. By doing so, the results will certainly come. If you need help with your social media strategy, talk to us. Can we help you?